Insights

Perspectives on product design, technology, and the forces shaping how people interact with the things we build.

10 insights

9 min read

January 12, 2026

The Dumbest Smart Way to Ship Code

How a bash while loop named after a Simpsons character is letting developers ship $50K projects for $300 in API costs.

AIEngineeringProduct

Utah Just Made It Legal for AI to Prescribe Medicine

8 min read

January 6, 2026

Utah Just Made It Legal for AI to Prescribe Medicine

The first state to allow AI prescribing authority. The behavioral data that made it inevitable.

Life SciencesAICompliance

6 min read

January 7, 2026

LEGO Just Shipped the Anti-App Product

No screen. No app. No subscription. The SMART brick proves that the best technology disappears.

ProductAerospace

Every Feature You Did Not Ask For Is a Validation You Now Owe

7 min read

January 7, 2026

Every Feature You Did Not Ask For Is a Validation You Now Owe

In regulated industries, software bloat is not a UX problem. It is a compliance liability.

ComplianceLife SciencesAerospace

Your Grocery Store Knows What You'll Pay

7 min read

January 6, 2026

Your Grocery Store Knows What You'll Pay

How algorithmic surveillance pricing is charging different customers different amounts for the same products.

AIProduct

6 min read

January 6, 2026

Your Smart Home Is Getting Dumber

How connected devices traded reliability for features nobody asked for. The regression from "it just works" to apps, hubs, and subscriptions.

ProductAerospace

7 min read

January 6, 2026

Overdesigned Interfaces Destroy Trust

Every unnecessary animation, every clever micro-interaction, every delightful flourish is a tiny betrayal of user trust.

Product

8 min read

January 6, 2026

The Simulation Worldview

Every Silicon Valley startup pitches a simulated, modeled future. The map has replaced the territory.

AIAerospace

7 min read

January 6, 2026

Community Credibility Over Brand Authority

Micro-influencer trust beats corporate marketing. The billboard lost. The friend who actually uses it won.

ProductLife Sciences

7 min read

January 6, 2026

The Polished Feed Is Dead

AI made perfection worthless. Now imperfection is the only proof you are real. Instagram's head on why raw is the new premium.

AIProduct

We design, build, and run digital systems for the science, aerospace, and biotech industries.

Industries We Serve

Aerospace & Defense Biotechnology Medical & HealthcareManufacturingFinancial ServicesConsumer ProductsEnterprise Software

New Business

hello@makebttr.com

Careers

careers@makebttr.com

Headquarters

North America

Privacy Terms Contact Client Portal

Insights

The Dumbest Smart Way to Ship Code

Utah Just Made It Legal for AI to Prescribe Medicine

LEGO Just Shipped the Anti-App Product

Every Feature You Did Not Ask For Is a Validation You Now Owe

Your Grocery Store Knows What You'll Pay

Your Smart Home Is Getting Dumber

Overdesigned Interfaces Destroy Trust

The Simulation Worldview

Community Credibility Over Brand Authority

The Polished Feed Is Dead

Capabilities

Resources

Company

Featured Work

More Work

All Work

Industries We Serve

New Business

Careers

Headquarters