
Turning one brother's dream into a reality
Work / Ciitizen
Sectors
Healthcare
Technology
Client
Ciitizen
Year
2019
Disciplines
Brand Strategy
Product Strategy
UX Design
UI Design
Ciitizen was founded by Anil Sethi after his sister's diagnosis with stage 4 cancer. Frustrated by the fragmented healthcare system, he set out to build a platform that gives patients ownership and control of their medical records.
We partnered with Ciitizen to design a platform that makes it easy for patients to collect, organize, and share their health data with researchers and clinicians.

The Mission
Empowering patients with their own health data
Healthcare data is often scattered across multiple providers, making it difficult for patients to get a complete picture of their health. Ciitizen solves this by automatically collecting medical records from any healthcare provider and organizing them in one secure, accessible place.


The Impact
Accelerating medical research through patient data
With patient consent, Ciitizen connects researchers with real-world health data that can accelerate clinical trials and medical research. The platform has helped thousands of patients contribute to advancing treatments for rare diseases and cancer.
Client
Ciitizen
Location
Palo Alto, California
Sector
Healthcare
Technology
Team
Chris Johns
Donny Smith
Kristen Cattel

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