
Shaping a startup around groundbreaking technology
Work / Air Company
Sectors
Science & Technology
Client
Air Company
Year
2020
Disciplines
Brand Strategy
Design Consulting
Business Design
Product Strategy
Air Company's world-changing technology facilitates the production of the purest ethanol on the planet—from air. Their production process cleans harmful carbon dioxide from our atmosphere and pushes pure oxygen back out into the environment, cleaning the air we breathe.
And if that's not impressive enough, all of this is achieved with renewable energy sources.


AIR COMPANY
Making Science Cool
For every litre of vodka produced using Air Company's technology, one pound of carbon dioxide is removed from the air we breathe. Dr. Stafford Sheehan developed this production process through many years of research. We partnered with Sheehan and his co-founder, Gregory Constantine, to bring their vision to life.



Much More Than Vodka
Vodka is just the beginning. Air Company's technology works and is scalable.
There's tremendous opportunity to disrupt multiple industries—from spirits to fragrance to fuel—while minimizing the negative environmental impact of carbon dioxide.







"Honestly couldn't have done it without Bttr."
— Gregory Constantine
Co-Founder & CEO, Air Company
Seen in
Client
Air Company
Location
New York, United States
Sector
Science & Technology
Team
Chris Johns
Donny Smith
Kristen Cattel

Next Case Study
Allē for Business
Empowering healthcare practices to manage, grow, and scale
We design, build, and run digital systems for the science, aerospace, and biotech industries.