One brand three sectors – Securities, Carbon Assets, and Real Estate
Work / Helix
Sectors
Financial Services
Real Estate
Sustainability
Client
Helix
Year
2022
Disciplines
Brand Strategy
Visual Identity
UX Design
UI Design
Helix needed a unified brand that could flex across three distinct business verticals: securities trading, carbon asset management, and real estate investment. We created a cohesive visual identity that maintains brand consistency while allowing each sector to have its own personality.
The result is a sophisticated brand system that communicates trust and innovation across all touchpoints.
The Challenge
Building a brand that works across diverse industries
Creating a unified brand for three distinct business verticals required careful consideration of each sector's unique audience and requirements. We developed a flexible design system that maintains brand cohesion while allowing each division to communicate effectively with its specific market.
Brand System
A flexible system designed for growth
The brand system we developed for Helix is built to scale. As the company expands into new markets and verticals, the design foundation provides clear guidelines for extending the brand while maintaining its core identity.
Client
Helix
Location
New York, United States
Sector
Financial Services
Real Estate
Sustainability
Team
Chris Johns
Donny Smith
Next Case Study
Advantage
A complete design system for a growing financial services company
We design, build, and run digital systems for the science, aerospace, and biotech industries.