Smart-Trailer innovation, designed for a more efficient future
Work / FleetPulse
Sectors
Transportation
Client
Great Dane, FleetPulse
Year
2024
Our Roles
Digital Strategy
UX Design
UI Design
Art Direction
A trailer equipped with FleetPulse is a smart trailer — one that provides data and insights that will help fleet managers be more efficient from an equipment utilization standpoint, more resourceful when it comes to maintenance, and more ready to compete in a connected future.
Driving the industry to a better future
Every so often we get the opportunity to impact an entire industry for the better. That's what FleetPulse is on a mission to do.
As part of the iconic Great Dane company, the business has developed the first factory-finished reefer trailer; built the first multi-temp trailer; and created the new industry standard of anti-microbial liners. Today, all of those innovations are table stakes in the industry. FleetPulse is just the next innovation that Great Dane will do first. It too, will be table stakes in the industry.
FleetPulse
We designed this website with a focus on three key Personas
The Buyer, who cares about increasing value to the business, equipment resale value, ROI.
The User, who cares about reliability, safety, maximizing operating efficiency.
The Influencer, who cares about the detailed features of the product.
The site flows consider each of these users and takes them through a journey tailored to their needs.
Innovation with impact
47%
of fleets realize a ROI on their telematics system within 6 months or less.
FleetPulse
The Outcome
A website with clear value propositions that track to simple, effective user journeys, supported by sales assets that drive conversion and provide sales teams with a compelling proposition.
Client
Great Dane, FleetPulse
Location
Chicago, USA
Sector
Transportation
Team
Nicole Hampton
Jocelyn McArthur
Donny Smith
Nathan Koch
Chris Kerr
Next Case Study
GE Brilliant You
Investing in GE's most valuable asset—their people
We design, build, and run digital systems for the science, aerospace, and biotech industries.