Case Study · Revaire
The brand operating system for the Miami-based invite-only members club rewriting how the world flies private.
Upgrade beyond first class.
Client
Revaire
Miami, FL
Engagement
2024 · ongoing
Founded 2023
Sector
Private aviation
Members club
Founders
Harrison Epstein
CEO & co-founder
Luke McNees
Co-founder
Our roles
Brand identity·Brand operating system·Brand guidelines·Digital assets·Physical assets·Marketing system
Naming, strategy & messaging in partnership with Ugly Wolf.
01 · The brief
A new kind of members club at altitude.
Private jet operators fly thousands of repositioning legs every week with the cabins empty. Filling them has historically been a hassle of brokers, calls, and waiting. Revaire is the patent-pending technology and invite-only club that does it in minutes · automatically detecting where and when members are planning to travel, then matching them with aircraft and other members on the same route.
Founders Harrison Epstein (CEO) and Luke McNees brought us in before public launch to design the brand operating system capable of carrying the company from a private pre launch waitlist to a category-defining members brand · one that positions Revaire alongside Soho House, not against the rest of private aviation.
02 · Identity
A modern, luxurious identity.
With a category full of bland competitors, Revaire’s advantage is to invest in design. The visual identity reads as quietly confident · tactile, modular, and built so every member touchpoint feels like a continuation of the same room.
The work sets the foundations for a technology company that unifies a fragmented market, positioning Revaire as an elevated experience within the category from launch.
03 · Brand operating system
One scalable system, every surface.
The brand identity system is designed with the digital interface as the primary member touchpoint. Tactile, modular, and luxurious, the brand provides a rich foundation for a premium digital experience and an unmistakable presence in physical ones.
Every component sits inside a brand operating system · design tokens, guidelines, marketing templates, in-flight design, physical assets · so the in house team can deploy on brand work the day after handoff and every day after.
04 · In their words
“The future of private travel isn’t just about aircraft or destinations. It’s about who you’re traveling with, how seamlessly it happens, and how intelligently technology supports the experience without ever getting in the way.”
Luke McNees · Co-founder, Revaire
via Robb Report →05 · The in-flight experience
Premium at every touchpoint.
The brand follows the member through onboarding, through the app, through arrival, into the cabin, and back out the other side. A seamless, elevated experience at every touchpoint that unlocks access to a new world of high-signal travel.
Members today include founders, executives, professional athletes, and leaders. The brand has to read as their peer at 30,000 feet.
06 · Where it is now
From private waitlist to global press.
Revaire ran a high-demand pre launch period entirely on referrals from the founding network. In February 2026, Robb Report profiled the company as a new approach to invite-only private aviation. Luxuo and Time Out Miami followed. Membership applications opened to the public shortly after.
Membership today is $2,500 annually (up from $1,500 + $500 onboarding earlier in 2026) · pricing climbs as additional features ship. Primary routes run between Los Angeles, New York, and Miami, with global access through Part 135 operator partners. On-the-ground activations include The Masters and an exclusive Surf Club Palm Springs event during Stagecoach.
$2,500
Annual membership
LA · NYC · MIA
Primary routes
Pat. pending
Member matching tech
Part 135
FAA-certified operators
“Revaire is not about flying private for the sake of luxury alone. It’s about a new approach leveraging technology, the people you meet along the way, and reclaiming the world’s most valuable asset · time.”
Harrison Epstein · CEO & co-founder
“Five years from now, we see Revaire becoming the ultimate symbol of modern luxury in motion.”
Harrison Epstein · via Luxuo
About the work
Common questions about Revaire.
What is Revaire?
Revaire is the Miami-based invite only members club for private aviation, founded in 2023 by Harrison Epstein (CEO) and Luke McNees. Members access discounted empty-leg flights and shared charters at a fraction of the usual cost, using a patent-pending system that monitors members’ travel plans in real time and automatically matches them with aircraft and other members already going the same way. Primary routes today are between Los Angeles, New York, and Miami.
Who designed the Revaire brand?
Bttr. designed the Revaire brand identity, the brand operating system, and the digital experience. Scope included identity design, brand guidelines, digital and physical assets, marketing system, and the foundational design language for the patent-pending matching product. Naming, strategy, and messaging were partnered with Ugly Wolf.
What did Bttr. deliver for Revaire?
A modern luxurious identity system, a scalable brand operating system, digital and physical brand assets, marketing templates housed in Canva for the in house team, in-flight experience design, and a digital interface system as the primary member touchpoint. The work positioned a launch-stage startup as a premium category leader from day one · and carried Revaire from a pre launch waitlist to coverage in Robb Report, Luxuo, and Time Out.
When did Revaire launch publicly?
Revaire was founded in 2023 and ran an invite only pre launch through 2025. Membership applications opened to the public in early 2026. Robb Report (Feb 2026) and Time Out Miami (May 2026) both covered the company as a new model for invite only private aviation.
How much does Revaire membership cost?
Per Time Out Miami (May 2026), membership is $2,500 annually. Earlier Robb Report coverage (Feb 2026) listed $1,500 plus a $500 onboarding fee for background checks and vetting. Pricing increases as the company opens additional features and capacity. Founding Members had initiation and membership fees waived for select applicants.
How does the Revaire matching technology work?
Members install the app, and Revaire automatically captures upcoming travel plans. The patent-pending system monitors those plans in real time, compares them against other members’ plans and live empty-leg inventory, and sends automatic notifications with price estimates whenever a match exists. Members confirm interest in the app, and Revaire charters the aircraft on the group’s behalf · no searching, negotiating, or middlemen.
Where does Revaire operate?
Revaire is headquartered in Miami. Primary flight paths today run between Los Angeles, New York, and Miami, with broader access to private flights and curated experiences globally through FAA-certified Part 135 operator partners.
Is Revaire FAA-regulated?
Yes. Revaire is an air-charter broker that adheres to all applicable Department of Transportation and Federal Aviation Administration regulations. All flights are arranged through FAA-certified Part 135 operators. Revaire does not own, operate, or manage the aircraft itself.
Who are Revaire’s competitors?
In private aviation, Revaire is positioned against NetJets, Wheels Up, JSX, Aero, and FlyHouse. As a members club, the cultural analog cited in press is Soho House · a vetted, invite only community, but at altitude rather than in a building.
Founders
Harrison Epstein
Luke McNees
HQ
Miami, FL
Founded 2023
Sector
Private aviation
Members club
Bttr. team
Jocelyn McArthur
Bambos Neophytou
Neil Corcoran
Miriam Goldstein
Bo Floejborg
Naming, strategy & messaging by Ugly Wolf
Featured in Robb Report, Luxuo, and Time Out Miami.
Work with Bttr
We designed and built this for Revaire. Let's build yours.
Tell us what you're building. We'll get back within one business day, straight from the team, no forms-to-nowhere.
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