Great Dane
We Make the Products That Move America
Work / Great Dane
Sectors
Manufacturing
Transportation
Client
Great Dane LLC
Year
2024
Our Roles
Brand Strategy
Website Design
UX Strategy
Information Architecture
Visual Design
Design System
Great Dane engaged Bttr. to completely redesign their corporate website, celebrating 125 years of American manufacturing while positioning the brand for the next chapter of transportation innovation.
The result is a modern digital experience that honors heritage while showcasing industry-leading products and technology.
Brand Identity
125 years of heritage, refreshed for the modern era
The brand refresh balanced Great Dane's storied legacy with a contemporary visual language that speaks to today's fleet operators and transportation professionals.
Design System
A cohesive visual language built for scale
We developed a comprehensive design system encompassing logo variations, color palette, typography, buttons, and custom iconography to ensure consistency across all touchpoints.
Product Experience
Showcasing industry-leading trailers
Each product line received dedicated presentation showcasing performance specifications, technology features, and real-world applications across refrigerated, dry freight, and flatbed segments.
Innovation Story
Over 100 years of innovation
The website celebrates Great Dane's history of firsts in the trailer industry while highlighting continued investment in technology, sustainability, and manufacturing excellence.
Detailed Specifications
Technical depth for informed decisions
Fleet operators need detailed specifications to make purchasing decisions. We designed intuitive spec sheets that present complex technical data in an accessible, scannable format across all device sizes.
Interactive Features
Cool & Connected
Interactive product explorers let users discover features and technology integrations through an engaging, hands-on digital experience.
Culture & Careers
Growing the next generation
The careers section highlights Great Dane's commitment to employee development, showcasing culture champions and growth opportunities to attract top talent in manufacturing and logistics.
Content Hub
Resources that drive decisions
A robust content strategy supports the sales process with FAQs, blog articles, and downloadable guides that address fleet operators' key questions and concerns.
Technology Integration
Showcasing what sets Great Dane apart
Great Dane differentiates through proprietary technologies that improve safety, performance, and fleet efficiency. The website makes these advantages tangible and compelling.
FleetPulse Telematics
Standard asset tracking with upgrade options
ThermoGuard Liners
Microban-infused for hygiene and durability
SlipNot Safety Grip
Exclusive high-friction surface technology
AnchorPoint Mounting
Heavy-duty truck body mounting system
Strata Sidewall System
Premium lining, insulation, and corrosion protection
A digital experience built to last another 125 years.
The new Great Dane website delivers the premium experience their products deserve, serving fleet operators, dealers, and service providers with clarity and confidence.
Client
Great Dane LLC
Location
Chicago, IL
Sector
Manufacturing
Transportation
Team
Donny Smith
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