Luxury electric motorcycle configurator and mobile app
Work / Tarform
Sectors
Electric Vehicles
Luxury & Lifestyle
Client
Tarform
Year
2024
Our Roles
Product Strategy
UX Design
UI Design
3D Visualization
Tarform is a Brooklyn-based manufacturer of luxury electric motorcycles, combining sustainable materials with cutting-edge technology to create the future of two-wheeled transportation.
We partnered with Tarform to create a real-time 3D bike customization experience that streamlines their $42K+ purchase flow and integrates seamlessly with their manufacturing pipeline.
Tarform
Real-time 3D bike customization experience
The configurator allows customers to build their dream motorcycle in real-time, selecting from various frame finishes, seat materials, and performance packages. Every choice updates the 3D model instantly, giving buyers confidence in their customization decisions before committing to the $42,000+ purchase.
Results
Real-time 3D
Full 3D bike customization experience with instant visual feedback on all configuration choices.
Streamlined Purchase
Simplified $42K+ purchase flow that guides customers through customization to checkout.
Manufacturing Integration
Direct integration with manufacturing pipeline for seamless order processing.
Client
Tarform
Location
Brooklyn, NY
Sector
Electric Vehicles
Luxury & Lifestyle
Team
Donny Smith
Chris Kerr
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