Redefining regenerative medicine through innovation
Work / Tiger BioSciences
Sectors
Healthcare
Biotech
Client
Tiger BioSciences
Year
2024
Our Roles
Digital Strategy
UX Design
UI Design
Web Development
Content Strategy
Tiger BioSciences is a medical technology innovator redefining regenerative medicine through its expertise in cellular, acellular, and matrix-like products.
We partnered with Tiger to create a unified digital platform that showcases their comprehensive portfolio of wound care and aesthetic products while maintaining the trust and credibility essential in healthcare.
The Challenge
Unifying a complex portfolio under one cohesive brand experience
Tiger BioSciences had grown rapidly through strategic acquisitions and product development, resulting in a portfolio of over 17 distinct products across three specialized divisions. Each product had its own identity, messaging, and audience—creating a fragmented digital presence that made it difficult for healthcare professionals to understand the full scope of Tiger's offerings.
The challenge was threefold: create a unified brand architecture that respects the unique positioning of each division, design an intuitive navigation system for a complex product catalog, and build trust with healthcare professionals who demand the highest standards of credibility and compliance.
Strategy & Approach
A research-driven approach to healthcare digital transformation
We began with extensive stakeholder interviews and competitive analysis to understand the unique needs of Tiger's diverse audience—from wound care specialists and plastic surgeons to procurement teams at major hospital systems.
Our research revealed that healthcare professionals valued quick access to product specifications, clinical evidence, and regulatory information above all else. They needed to make informed decisions quickly, often while consulting with patients or colleagues.
This insight shaped our entire approach: design for speed and clarity first, then layer in the brand storytelling that builds long-term trust and recognition.
Discovery
Stakeholder interviews, competitive analysis, and user research to understand the healthcare professional journey.
Architecture
Information architecture and content strategy to organize 17+ products across three distinct divisions.
Design
Visual design system and UI components that balance scientific credibility with modern aesthetics.
Build
Headless CMS implementation with Next.js for performance, flexibility, and easy content management.
Product Portfolio
A unified platform for 17+ regenerative medicine products
Tiger BioSciences operates through specialized divisions including Tiger Wound Care, Tiger Aesthetics, and Tiger BioSciences International. The platform needed to elegantly present this complex portfolio while making it easy for healthcare professionals to find the right solutions for their patients.
Specialized Divisions
Three pillars of regenerative medicine
Wound Care
Cellular, acellular, and matrix-like products (CAMPs) for chronic and acute wounds, including ACAPatch, alloPLY, and caregraFT.
Aesthetics
Reconstructive, cosmetic, and regenerative solutions including Bellafill, Avéli, Sientra, and advanced tissue expansion devices.
International
Germany-based expansion focusing on global distribution partnerships and regulatory compliance across markets.
Tiger Wound Care
Advanced solutions for chronic and acute wounds
Tiger Wound Care develops cellular, acellular, and matrix-like products (CAMPs) that represent the cutting edge of wound healing technology. These products harness the body's natural healing mechanisms to accelerate recovery and improve patient outcomes.
The division's portfolio includes placental allografts like ACAPatch and alloPLY, which provide protective barriers for wounds while delivering growth factors and cytokines that promote tissue regeneration. Each product is designed for specific wound types and healing stages.
ACAPatch™
Dehydrated four-layer placental allograft for protective barrier applications
alloPLY®
Dual-layer placental allograft for advanced wound protection
caregraFT™
Three-layer placental allograft for complex wound management
Coll-e-Derm®
Acellular dermal matrix for tissue reconstruction
Resolve Matrix™
Extracellular matrix for topical wound applications
Tiger Aesthetics
Reconstructive and cosmetic innovation
Tiger Aesthetics delivers reconstructive, cosmetic, and regenerative solutions exclusively for board-certified plastic surgeons and aesthetic specialists. The division focuses on products that deliver predictable, long-lasting results while maintaining the highest safety standards.
From Bellafill, the only FDA-approved dermal filler that stimulates collagen production for up to five years, to Avéli, a revolutionary cellulite treatment, Tiger Aesthetics provides practitioners with tools that differentiate their practices.
Bellafill®
Long-lasting collagen builder FDA approved for smile lines and acne scars
Avéli®
Revolutionary cellulite treatment targeting fibrous septa
Sientra®
Premium breast implants exclusively for board-certified surgeons
Viality®
Advanced fat transfer system for predictable volume restoration
Design System
A visual language that builds trust
Healthcare professionals are trained to be skeptical. They need to trust the products they recommend to patients, and that trust starts with how a brand presents itself. Our design system for Tiger BioSciences balances scientific credibility with modern aesthetics.
Clean typography, generous whitespace, and a restrained color palette communicate professionalism and precision. Meanwhile, sophisticated motion design and high-quality imagery elevate the brand above competitors who rely on generic medical stock photography.
Clarity
Information hierarchy that guides users to what they need. Complex medical information presented in digestible formats without oversimplification.
Credibility
Visual language that reflects scientific rigor. Every design decision reinforces Tiger's position as a trusted partner in patient care.
Consistency
Unified experience across all touchpoints. From product pages to clinical resources, every interaction feels connected.
User Experience
Designed for the way healthcare professionals work
Healthcare professionals are busy. They often access product information between patient consultations, during procedures, or while reviewing treatment options with colleagues. The platform needed to deliver information quickly, without requiring users to navigate through marketing content to find what they need.
We designed product pages with scannable layouts that surface key specifications, indications, and clinical evidence immediately. Detailed information is available for those who need it, but never at the expense of quick access to essentials.
Smart filtering and search functionality allow users to find products by indication, tissue type, or application method. The system learns from user behavior to surface relevant products and resources based on specialty and browsing history.
Quick Access Navigation
Persistent navigation that adapts to user context. Product specifications, ordering information, and clinical resources are never more than one click away.
Intelligent Search
Search that understands medical terminology and synonyms. Find products by brand name, generic term, indication, or application.
Comparison Tools
Side-by-side product comparison for healthcare professionals evaluating options. Filter by specifications that matter most to their practice.
Resource Library
Centralized access to clinical studies, product documentation, training materials, and regulatory information.
Vertical Integration
Building trust through absolute quality control
Tiger BioSciences maintains absolute control over quality and innovation through vertical integration—from donor screening and tissue collection through R&D, manufacturing, and distribution. The digital platform needed to communicate this commitment to excellence while showcasing 150+ years of combined executive experience.
We developed content strategies that highlight Tiger's unique position in the market: a company that controls every step of the supply chain, ensuring consistent quality and traceability that competitors cannot match.
Step 1
Donor Screening
Rigorous screening protocols that exceed FDA requirements
Step 2
Tissue Collection
AATB-accredited recovery through proprietary networks
Step 3
R&D
Continuous innovation in tissue processing and preservation
Step 4
Manufacturing
FDA-registered facilities with ISO-certified processes
Step 5
Distribution
Direct-to-provider logistics with cold chain integrity
Donor Networks
Ethical sourcing at the foundation
Tiger BioSciences operates two specialized donor networks that ensure a consistent, ethical supply of tissue for their regenerative medicine products. Birth Tissue Recovery (BTR) is an FDA-registered, AATB-accredited birth tissue banking operation, while the bioCARE Donor Network coordinates deceased donor tissue recovery.
The platform presents these networks in a way that honors donors while communicating the rigorous standards that healthcare professionals expect. Transparency about sourcing builds trust and differentiates Tiger from competitors who rely on third-party tissue banks.
Birth Tissue Recovery
FDA-registered, AATB-accredited birth tissue banking operation that partners with hospitals and birthing centers to recover placental tissue that would otherwise be discarded.
- • Voluntary donor program
- • Comprehensive maternal screening
- • Same-day processing protocols
bioCARE Donor Network
Deceased donor tissue coordination services that work with organ procurement organizations to recover tissue for processing into regenerative medicine products.
- • 24/7 coordination services
- • Family-centered approach
- • Full traceability documentation
Technical Implementation
Built for performance and flexibility
The platform is built on a modern headless architecture using Next.js for the frontend and Sanity as the content management system. This approach gives Tiger's marketing team full control over content updates while ensuring the site remains fast, secure, and scalable.
Server-side rendering and static generation deliver sub-second page loads even for content-heavy product pages. Edge caching ensures consistent performance globally, important for Tiger's international expansion.
Frontend
Next.js with TypeScript for type-safe, performant React applications with built-in optimization.
CMS
Sanity headless CMS for flexible content modeling and real-time collaboration on content updates.
Hosting
Vercel edge network for global distribution, automatic scaling, and preview deployments.
Analytics
Privacy-first analytics that track user journeys while maintaining HIPAA compliance requirements.
“The new platform has transformed how we communicate with healthcare professionals. It's not just a website—it's a tool that helps our sales team close deals and our customers find the products they need.”
Results
17+
Products unified under one platform
3
Specialized divisions integrated
FDA
Approved products showcased with clarity
150+
Years combined executive experience
Unified Brand
Three divisions with distinct positioning now share a cohesive visual language and user experience that reinforces the Tiger BioSciences master brand.
Faster Discovery
Healthcare professionals can now find product information in seconds rather than minutes, improving their workflow and Tiger's position as a trusted partner.
Content Control
Marketing team can update products, add clinical evidence, and respond to regulatory changes without developer involvement.
Client
Tiger BioSciences
Location
Conshohocken, PA
Sector
Healthcare
Biotech
Regenerative Medicine
Team
Donny Smith
Chris Kerr
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