One app.
Every mountain.

Alterra Mountain Company had grown into one of the largest networks in skiing — but its digital presence had grown the same way the network did: one resort, one app, at a time. The result was 50+ disconnected products, each with its own account, its own map, its own logic, and its own idea of what the brand felt like.

For a guest skiing three Ikon destinations in a season, that meant three apps, three logins, and zero continuity. For Alterra, it meant the company's most-used guest touchpoint was also its most fragmented — invisible to data, impossible to personalize, and diluting the brand at the exact moment of highest intent.

The strategy wasn't a facelift — it was consolidation. One centralized, B2B2C platform that powers every Alterra owned and partner resort, while letting each destination keep its own character. One account that follows the guest from the parking lot to the summit to the lodge, across 60+ destinations worldwide.

That single decision changed the economics. A unified platform turns a cost center into an asset: data at scale, personalization, promotions, and a brand that finally feels coherent everywhere a guest meets it.