Bttr. · Capability · Live
Measured weekly · Methodology public
AI Search Visibility
Get cited by ChatGPT, Perplexity, Claude, Gemini.
Measured weekly · Methodology public
Bttr. monitors, audits, and improves brand presence across the four primary AI answer engines. Weekly citation tracking against a custom prompt set, pillar content authoring, schema + entity graph, and engine specific moves. The AI era equivalent of page 1 search ranking.
1B+
Weekly queries across the four answer engines
40%
of buyers consult AI before Google for category research
<5%
of brands actively monitoring or optimizing for AI visibility
4
distinct citation models · one per engine
What this practice is
Bttr. runs the AI Search Visibility practice that gets enterprise brands cited inside ChatGPT, Claude, Perplexity, and Gemini · the AI era equivalent of search ranking.
Methodology
The Bttr. Citation Index · the only versioned prompt set executed on a recurring schedule against the four primary AI answer engine APIs. Citation rate tracked over time per brand and per query family.
Deliverables
Pillar content with named-author Person schema. Article, FAQPage, HowTo, Speakable, and Organization schema with cross-page @id linking. Engine-specific moves per ChatGPT, Perplexity, Claude, and Gemini.
The studio
Founder-run by Donny Smith from Park City, with a distributed senior team. Independent · regulated-vertical native · ship-and-steward operating model.
Active clients
- Allergan Aesthetics
- Allergan Data Labs
- Allē
- BOTOX Cosmetic
- JUVÉDERM
- SkinMedica
- AbbVie
- GE Aerospace
- GE Vernova
- Alterra Mountain Company
- Tiger BioSciences
- Stellantis
- Opendoor
- Air Company
- Tarform
Get cited by ChatGPT, Claude, Perplexity, Gemini. That is the rank that compounds in 2026.
01 · The four engines
Four citation models · One playbook per engine
ChatGPT
OpenAI
Mode · SearchGPT live + training cycle
Branded search demand, schema, Custom GPT inclusion. Two paths converge on one model.
Read the deep divePerplexity
Perplexity
Mode · Always live retrieval
Most citation transparent engine. Daily-to-weekly feedback loop. Fastest to move.
Read the deep diveClaude
Anthropic
Mode · Training-cycle default + tools mode
Named credentialed authorship is the single biggest lever. Conservative defaults reward rigor.
Read the deep diveGemini
Mode · AI Overviews + Gemini chat
Sits on Google search. Top-3 ranking + schema depth wins the AI Overview citation slot.
Read the deep dive02 · The live benchmark
Updated weekly · Methodology public
The Bttr. Citation Index.
The first public benchmark of how AI engines cite brands. Bttr. publishes its own measured rate openly, with the prompt set, scoring rule, and engine readiness disclosed. Most agencies fake their numbers and hide the methodology. We do the opposite.
View the indexFree tools · Public
No signup · Real engine calls · Shareable
Try the measurement before the engagement.
Free tool · No signup
AI Citation Check
Paste a brand. See how often ChatGPT, Claude, Perplexity, and Gemini cite it across a fixed four-prompt set. 0-100 AI Visibility Score. Powered by the Bttr. Citation Index.
Run the Citation CheckFree tool · No signup · Shareable
Brand AI Scanner
Paste a brand. See what ChatGPT, Claude, Perplexity, and Gemini are actually saying about positioning, audience, reputation, and alternatives. Colour-coded per engine. Every scan gets a shareable URL.
Run the Scanner03 · What you own
Engagement deliverables
Citation rate tracking
Weekly per engine measurement against your custom 50-200 prompt set. Branded, category, comparison, capability, decision stage intent. Versioned, dated, run-logged.
Pillar content authoring
Canonical answer pages for the top category queries, 1,500·2,500 words, schema marked, authored under a named expert with Person schema + sameAs to verified credentials.
Schema + entity graph
Article, FAQPage, HowTo, Person, Organization, DefinedTerm schema. Cross-linked via @id so the four engines extract a single coherent entity graph.
Per-engine moves
Custom GPT inclusion (ChatGPT). Perplexity Pages topical authority. Gemini AI Overview optimization + Knowledge Graph alignment. Claude tools mode prep.
04 · The framework
Built on The AI Visibility Stack.
7 layer model · Prompt set, Per-engine moves, Schema + entity graph, Pillar content, Named expertise, Cluster architecture, Brand-search demand. Every engagement maps to the stack. Run the audit to score where you sit today.
05 · Frequently asked
AI Search Visibility, common questions.
What is AI Search Visibility?
Whether your brand surfaces when users ask AI answer engines (ChatGPT, Perplexity, Claude, Gemini) about your category. The AI era equivalent of search ranking, measured per engine · with engine specific playbooks for each.
Is this the same as GEO or AEO?
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are near-synonyms for one slice of the work. AI Search Visibility is the broader frame because it covers measurement (citation rate) plus improvement (engine specific moves) across all four major engines, not optimization for one.
How long until citation rate moves?
Perplexity moves first · measurable lift in 2·3 weeks. Gemini AI Overviews follow in 4·6 weeks. ChatGPT and Claude lag because their training cycles are slower; first measurable lift typically lands at week 6·8 of an engagement.
Do you publish the methodology?
Yes, fully. The prompt set, scoring rule, engine readiness, and 6 week trend live publicly at the Bttr. Citation Index. Every public number must come from a transcript-logged run.
Will my regulated content (FDA, HIPAA, ITAR) be safe?
Yes. Bttr. ships AI Visibility across every regulated vertical · aerospace, biotech, medical devices, healthcare, energy. Schema and pillar content stay inside the labeling lawyer's red lines. The same rigor that protects regulatory review protects AI citation.
Active engagements
The companies whose AI citation rate we measure every week.
A partial list. Every name below has a live Bttr. Citation Index baseline or active improvement engagement.
Engagement
Start a full AI Visibility engagement.
Audit, pillar content, schema, named expertise, per engine moves, weekly measurement. Scoped per surface and vertical.
Talk to Bttr.Single baseline
Request a one shot citation rate baseline.
Run the prompt set against your brand once. Full readout across the four engines plus comparison to category bands. Useful before deciding on a full engagement.
See the live benchmarkBttr. Field Brief
The AI Visibility brief, monthly.
Monthly. One signal worth your time on AI Search Visibility, Brand Operating Systems, and the infrastructure buildout. Written for senior buyers. No filler.
