What does the Brand AI Scanner actually do?

It asks ChatGPT, Claude, Perplexity, and Gemini four positioning questions about your brand · positioning, audience, reputation, and alternatives · then colour-codes each engine on sentiment, on-brand match, and risk language.

How is this different from Citation Check?

Citation Check answers do the engines know your brand exists. Brand AI Scanner answers what are they actually saying about it. Citation Check scores citation. Brand AI Scanner scores tone, on-brand alignment, and reputational risk.

Yes. The Brand AI Scanner is a free public tool from Bttr. No account required. Every scan runs real-time calls against the four engines.

Every scan gets a permanent shareable URL. Copy the link straight from the result page and drop it in Slack, email, or a doc.

Bttr. · Free tool · Brand AI Scanner

ChatGPT · Claude · Perplexity · Gemini

Brand AI Scanner

See what the four AI engines are actually saying about your brand.

Paste a brand. In 30 seconds, Bttr. runs four positioning lenses through ChatGPT, Claude, Perplexity, and Gemini and colour-codes how each engine answers. Share the result with one click.

Extension of the Bttr. Citation Index

How the scan works

Four engines, four lenses

ChatGPT, Claude, Perplexity, and Gemini each answer the same four positioning prompts · positioning, audience, reputation, alternatives. Sixteen real calls every run.

Sentiment plus on-brand match

Each answer is scored for tone, risk language, citation, and overlap with the positioning you want the engines to repeat back. Red means an engine is off message right now.

Shareable. No signup.

Every scan gets a permanent URL you can drop into Slack. Free forever. The methodology lives at the Bttr. Citation Index.

See what the four AI engines are actually saying about your brand.

Four engines, four lenses

Sentiment plus on-brand match

Shareable. No signup.

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