How long does the audit take?

Ten minutes if you read each item carefully. The 30 items are deliberately binary — they take a few seconds each. Resist the urge to debate; score what is true today, not what you wish were true.

How does the scoring work?

One point per item checked. 30 maximum. The score routes into one of four tiers: 25-30 (working AI Visibility system), 18-24 (skeleton in place), 10-17 (artifacts but no system), under 10 (invisible to AI). Each tier has a specific recommended next step.

Yes, locally in your browser. No account, no email, no tracking. Refresh-safe. Clear it with the Reset button.

How does this map to the AI Visibility Stack?

One layer per stack layer, scored bottom-up: brand-search demand (foundation), cluster architecture, named expertise, pillar content, schema, per-engine moves, prompt set (measurement). Read the full AI Visibility Stack field guide for context on each layer.

Bttr. · Field Guide · Interactive

The AI Visibility Audit. Score your team in ten minutes.

Q: What does "true today" mean?

You could show the artifact, the measurement run, or the schema output to a third party without rebuilding anything first. Soft yeses ("we kind of have a prompt set") are no.

Thirty items across the seven layers of the AI Visibility Stack. Click each one that is actually true today. Your score routes you to the right next step.

New to the framework? Read the AI Visibility Stack first →

How to use the audit

Score real, not aspirational.

Each item is binary: true today, or not. “True today” means you could show the artifact, the measurement run, or the schema output to a third party without rebuilding anything first. Soft yeses are no.

Click each item to score it. Your progress is saved locally — no account, no email, no tracking. Refresh-safe.

—of 30

Brand-search —/4Cluster —/4Named —/4Pillar —/5Schema —/5Per-engine —/4Prompt —/4

01 · Layer

—/4

Brand-search demand

02 · Layer

—/4

Cluster architecture

03 · Layer

—/4

Named expertise

04 · Layer

—/5

Pillar content

05 · Layer

—/5

Schema + entity graph

06 · Layer

—/4

Per-engine moves

07 · Layer

—/4

Prompt set (Measurement)

Next step

Score it. Then ship the layer that scored lowest.

Start an AI Visibility engagement Read the AI Visibility Stack →

Bttr. Field Brief

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The AI Visibility Audit. Score your team in ten minutes.

Score real, not aspirational.

Brand-search demand

Cluster architecture

Named expertise

Pillar content

Schema + entity graph

Per-engine moves

Prompt set (Measurement)

Score it. Then ship the layer that scored lowest.

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