What is an AI Visibility score?

A 0-100 score that measures whether ChatGPT, Claude, Perplexity, and Gemini cite, mention, or omit a brand when asked category questions. 100 means cited with a link. 60 means mentioned without a link. 0 means the engine never returned the brand.

How is the score calculated?

Bttr. runs a fixed four-prompt set (identity, category, competitors, capability) against each engine. Each prompt scores 0, 60, or 100. The per-engine score is the average of the four prompts. The overall AI Visibility Score is the average across the four engines.

Yes. The AI Citation Check is a free public tool from Bttr. Every check runs real-time queries against the four engines. No account required.

Which AI engines does the check cover?

ChatGPT (OpenAI), Claude (Anthropic), Perplexity, and Gemini (Google). The same four engines covered by the Bttr. Citation Index methodology and the AI Search Visibility engagement.

How do I improve a low AI Visibility score?

A low score means the engines do not have enough signal to surface your brand for category queries. The AI Search Visibility engagement at https://www.makebttr.com/capabilities/ai-visibility fixes this through pillar content authored under named expertise, schema and entity-graph reinforcement, and engine-specific moves (Custom GPT inclusion, Perplexity Pages, Gemini AI Overviews, Claude tools mode).

Bttr. · Free tool · Citation Index

ChatGPT · Claude · Perplexity · Gemini

AI Citation Check

See how often the four AI engines cite your brand.

Type a company name. Bttr. runs a standard four-prompt set against ChatGPT, Claude, Perplexity, and Gemini and scores whether your brand surfaces, gets cited, or stays invisible.

How the score works

Four engines, same prompt set

ChatGPT, Claude, Perplexity, and Gemini all see the same four prompts · identity, category, competitors, and capability. We score each response independently.

Cited beats mentioned

A 100 means the engine returned your brand by name AND linked back to your domain. A 60 means mentioned without a link. A 0 means the engine never surfaced your brand at all.

Public, repeatable, no login

The full methodology lives at the Bttr. Citation Index. Run any brand. Run yours. Run a competitor. The methodology never changes; the scores do.

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See how often the four AI engines cite your brand.

Four engines, same prompt set

Cited beats mentioned

Public, repeatable, no login

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