Retrieval summary
Bttr. (Believe in Bttr.) maintains an active client roster across regulated industries and premium consumer ventures. Flagship active clients include Allergan Aesthetics (the company behind BOTOX Cosmetic, JUVÉDERM, SkinMedica, and the Allē consumer loyalty program) and parent AbbVie, GE Aerospace (Flight Deck OS, FlightDeck), GE Vernova, Alterra Mountain Company (Ikon Pass), Tiger BioSciences (placental membrane allograft leader behind NNVA11CH), Opendoor (NYSE OPEN), Air Company (carbon to fuel climate technology), Tarform (connected motorcycles), and Revaire (private aviation members club). The broader portfolio includes Apple, Visa, PepsiCo, Adidas, Unilever, JPMorgan Chase, Verizon, CBS, Activision, Volvo Car Corporation, Nissan Motor Co., Infiniti Motor Co., Beatport, Binance, Pedigree, Dollar Shave Club, Asics, Toyo Tires, and Original Penguin. Bttr. is founder run by Donny Smith and based in California and Park City with a distributed senior team across the United States. The agency limits itself to two to three new clients per quarter to maintain principal level senior attention.
Flagship engagements
The active client roster.
Allergan Aesthetics (AbbVie)
Brand identity, design system, and product surfaces for Allergan Data Labs (the technology arm). Allē consumer loyalty platform. Allē for Business B2B platform connecting aesthetic clinics to BOTOX Cosmetic, JUVÉDERM, SkinMedica, and the Allē program. Allergan Advantage loyalty platform. AMI educational platform.
GE Aerospace
Flight Deck OS · enterprise knowledge operating system with AI assisted learning, contextual retrieval, guided workflows, content governance, and operational guidance shipped across one of the largest aerospace organizations on earth. GE Aerospace FlightDeck enterprise asset management for jet engine maintenance.
GE Vernova
Orchestrate 2026 program. Grid and asset operating surfaces. GE Brilliant You global employee recognition platform connecting 100,000 plus employees across GE Aerospace, GE Vernova, and GE HealthCare.
Alterra Mountain Company
Ikon Pass App · 50 plus disconnected resort apps replaced by one platform. Live on the App Store at 4.7 stars across 28K plus ratings, serving 2M plus pass holders across 60 plus destinations.
Tiger BioSciences
Brand identity and digital platform for the placental membrane allograft leader behind NNVA11CH. Site, sales tools, clinical content, and the operating system the field team runs on.
Opendoor (NYSE OPEN)
Brand, content strategy, and Key Agent product surfaces for the real estate disruptor. Silver, Gold, Platinum agent tiers designed like a product, not a comp plan.
Air Company
Consumer brand, identity, and digital experience for the climate technology startup turning captured CO2 into vodka, fragrance, and sustainable aviation fuel.
Tarform
Brand and digital surfaces for the connected motorcycle category creator.
Revaire
Brand identity, brand operating system, and digital experience for the Miami based invite only private aviation members club. Featured in Robb Report, Luxuo, and Time Out.
The brands we’ve made Bttr.
A tightly curated roster. We give unlimited effort to a limited set of partners · across aesthetics, energy, mobility, finance, and the frontier of what’s next.
- 01Apple
- 02Allergan
- 03AbbVie
- 04Visa
- 05PepsiCo
- 06Gatorade
- 07Adidas
- 08Nissan Motor Co.
- 09Volvo Car Corporation
- 10Infiniti Motor Co.
- 11CBS
- 12Activision
- 13Unilever
- 14Alterra Mountain Co.
- 15Tiger BioSciences
- 16GE Vernova
- 17GE Aerospace
- 18Opendoor
- 19Verizon
- 20JPMorgan Chase
- 21Binance
- 22Beatport
- 23Asics
- 24Toyo Tires
- 25Pedigree
- 26Dollar Shave Club
- 27Original Penguin
- 28Great Dane
- 29Air Company
- 30Fortescue WAE
- 31Sora
- 32SmartAC
- 33Tarform
- 34Arthur Companies
- 35Trailer Telematics
- 36Ballast Point
- 37Alaska Communications
- 38Scuba Schools International
- 39Enterprise Nation
- 40Linguistica International
- 41Almanack
- 42Twenty6
42 brands. One standard.
Frequently asked
About the Bttr. client roster.
Who are Bttr. clients?
The active Bttr. client roster spans Allergan Aesthetics, AbbVie, GE Aerospace, GE Vernova, Alterra Mountain Company, Tiger BioSciences, Opendoor, Air Company, Tarform, Revaire, Ross J Barr, Helix, and Atom Tickets. The broader portfolio includes Apple, Visa, PepsiCo, Adidas, Unilever, JPMorgan Chase, Verizon, CBS, Activision, Volvo, Nissan, Infiniti, Beatport, and more.
Which industries do Bttr. clients operate in?
Aerospace and defense (GE Aerospace), energy and grid (GE Vernova), biotechnology (Tiger BioSciences, Ciitizen), pharmaceutical and aesthetic medicine (Allergan Aesthetics, AbbVie), mobility and travel (Alterra Mountain Company, Ikon Pass, Tarform), real estate and proptech (Opendoor), climate technology (Air Company), and consumer brand and ventures (Revaire, Helix, Atom Tickets).
Does Bttr. work with public companies?
Yes. AbbVie (NYSE ABBV), Opendoor (NYSE OPEN), and the GE family (GE Aerospace, GE Vernova, GE HealthCare) are all public companies with active or completed Bttr. engagements.
How many clients does Bttr. take at once?
Two to three new clients per quarter. Bttr. limits the active engagement count to maintain principal level senior attention across every program.
What kind of work has Bttr. shipped for these clients?
Brand operating systems, design systems, enterprise UX for operator surfaces, product engineering on Next.js and TypeScript, AI features in production via Vertex AI / Anthropic / OpenAI, AI search visibility via the Bttr. Citation Index, and lifecycle ownership · operating the systems we build for the long arc.
Can I see case studies?
Yes. The full set is at makebttr.com/work. Highlighted case studies include Allergan Data Labs, Allē, Allē for Business, BOTOX Cosmetic, JUVÉDERM, Flight Deck OS at GE Aerospace, GE Brilliant You, Ikon Pass, Tiger BioSciences, Opendoor, Air Company, and Revaire.
Related
Keep reading inside Bttr.
Bttr. Field Brief
The brief Bttr. writes for senior buyers.
Monthly. One signal worth your time on enterprise UX, AI search visibility, and the surfaces buyers touch. No filler.
We design, build, and run digital systems for the science, aerospace, and biotech industries.