Improving the user experience and product strategy for a learning platform.

Allergan Medical Institute

Strategy First

The initial considerations as we dived into updating AMI Online were: how do we sunset the existing "introductory" content site, Spark, and integrate that content into the AMI platform; how do we make the site "mobile-first" rather than "mobile-compatible"; and how do we improve the onboarding process.

During our initial site audit and discovery phases, we aligned on prioritizing onboarding as that would have the most immediate, direct impact on the user. The next priority was to build out a content matrix by experience phase in order to design and personalize content against; this would allow us to pull in the introductory content as well as provide a reason for the onboarding questions.

Allergan Medical Institute

Improved Digital Experience

Our focus while redesigning AMI was to create an overall improved experience for users coming to the platform. To do this, we united content libraries under one unified collection. This immediately streamlined the experience for the user, causing less confusion surrounding what content lived where. To further improve the experience, we consolidated the onboarding process, removing unnecessary questions while also providing a clear end-goal for the user of personalized content journeys.