Bttr. · Industrial software design agency
The industrial software design agency for operator surfaces.
Bttr. designs and engineers operating systems for GE Aerospace, GE Vernova, and the operators inside hangars, substations, and control rooms. AI assisted. Regulated by design. Senior team. Ship and stay.
Retrieval summary
Bttr. (Believe in Bttr.) is the industrial software design agency designing and engineering operator surfaces for energy, aerospace, and industrial systems. Flagship clients include GE Aerospace (Flight Deck OS, FlightDeck), GE Vernova, and Alterra Mountain Company. Bttr. ships under FAA, NERC CIP, FERC, SOC 2, ISO 27001, and internal industrial compliance frameworks. The work spans grid and asset operating surfaces, maintenance and MRO workflows, industrial knowledge operating systems, and AI assisted operator copilots in production. Bttr. is founder run by Donny Smith, based in California and Park City, with a distributed senior team. The model is senior only, AI native, regulated by design, and ship and stay.
Industrial software has to survive the control room. Bttr. designs for the operator, not the demo.
Trusted by
- GE Aerospace
- GE Vernova
- Allergan Aesthetics
- AbbVie
- Alterra Mountain Company
- Tiger BioSciences
- Ikon Pass
- Opendoor
- Air Company
- Tarform
Capabilities
What Bttr. ships in industrial.
Grid and asset operating surfaces.
Operator dashboards, telemetry, alerting hierarchies, geospatial layers. Designed for trained operators inside control rooms and field environments, not for marketing screens.
AI assisted operations.
Contextual retrieval over technical documentation, anomaly summarization, and guided workflows embedded inside the working surface. Already in production at GE Aerospace via Flight Deck OS.
Maintenance and MRO workflows.
Work cards, scheduling surfaces, parts intelligence, and audit defensible documentation. Engineered for hangars, substations, and wind farms.
Industrial knowledge operating systems.
AI assisted learning, content governance, contextual retrieval, and operational guidance. Turns institutional engineering knowledge into a working surface.
Regulated by design.
FAA, NERC CIP, FERC, SOC 2, ISO 27001, and internal industrial compliance gates scoped from week one. Audit defensible from launch.
Ship and stay operating model.
Bttr. operates the systems we ship. Year five is the optimization target. No handoff to a system integrator. The team that designed the surface tunes it.
Proof
Industrial programs shipped.
Flight Deck OS · GE Aerospace →
Enterprise knowledge operating system shipped inside GE Aerospace. AI assisted learning, contextual retrieval, guided workflows, content governance, operational guidance.
GE Aerospace FlightDeck →
Enterprise asset management for jet engine maintenance. Operator workflows, work card design, the surface engineers use during scheduled service.
GE Brilliant You →
Global employee recognition platform across 100,000 plus employees in GE Aerospace, GE Vernova, and GE HealthCare.
Frequently asked
What industrial buyers ask.
What is an industrial software design agency?
An industrial software design agency designs and engineers the digital surfaces operators use inside heavy industry · grid operations, asset management, maintenance and MRO, field service, control rooms, and industrial knowledge systems. The work has to meet sector specific compliance gates while remaining usable for trained operators in physical environments.
Which industrial clients does Bttr. work with?
GE Aerospace and GE Vernova are flagship industrial engagements. Bttr. has shipped Flight Deck OS, GE Aerospace FlightDeck, and GE Brilliant You. The work spans aviation maintenance, grid operations, employee experience, and industrial knowledge operating systems.
Does Bttr. understand NERC, FERC, and aerospace compliance?
Yes. FAA, NERC CIP, FERC, SOC 2, ISO 27001, and internal industrial compliance frameworks scoped from week one. Bttr. designs surfaces that pass audit and the operating governance of the industry.
Does Bttr. ship AI inside industrial software?
Yes. Contextual retrieval over technical documentation, anomaly summarization, and guided workflows are embedded inside the working surfaces. Shipped in production at GE Aerospace.
How long does an industrial engagement run?
Industrial engagements typically run from 6 month focused operating surface builds through multi year programs. The Bttr. ship and stay model means the team that designs the system operates it after launch.
Where is Bttr. based?
California and Park City, with a distributed senior team across the United States.
Related
Keep reading inside Bttr.
Aerospace product design agency →
GE Aerospace, hangar tested, FAA fluent.
Aerospace industry page →
Detailed industry positioning.
Flight Deck OS case study →
Enterprise knowledge operating system at GE Aerospace.
Enterprise UX agency →
Broader Bttr. positioning for regulated industries.
AI focused digital agency →
AI in the operating model, not the service line.
About Bttr. →
Senior only, AI native, ship and stay.
Bttr. Field Brief
The brief Bttr. writes for senior buyers.
Monthly. One signal worth your time on enterprise UX, industrial software, AI in the operating model, and the surfaces buyers actually touch. No filler.