Bttr. · Allē for Business · Allergan Aesthetics
The business behind every treatment.
Strategy · Design · Engineering
Commerce · Loyalty · Data
We designed and built the tools that connect aesthetic practices to their patients and their business. Ordering, payments, practice operations, marketing, and loyalty, across the Allergan Aesthetics ecosystem.
01 · The assignment
Make a complex business feel simple.
A practice works across people, locations, products, appointments, and transactions. Each task needs the right account context and a clear next step.
Bttr. brought product strategy, research, design, and engineering together across Allē for Business and the wider Allergan platform. We connected the daily work of running a practice with the consumer experience that brings patients back.
- Accounts and access
- Onboarding, practice profiles, team permissions, and location context.
- Commerce and finance
- Product purchasing, pricing, promotions, payments, and invoice workflows.
- Patient relationships
- Lead management, bookings, campaigns, and reward redemption.
02 · Practice operations
A clear view of the day. And the business.
The practice dashboard brings account completion, new bookings, sales activity, and campaigns into a single working view. The same priorities carry through desktop, tablet, and mobile.
The interface makes the next action visible: finish setup, view a booking, review performance, or create a campaign.
03 · Commerce and finance
From placing an order to settling an invoice.
Our work across Allergan Aesthetics extended into the commercial tools that practices use to buy products and manage their accounts. Allē for Business sits within that broader body of work, alongside Allergan Advantage.
We worked across the purchasing journey, account and location administration, pricing and promotions, payments, and invoice management. The product experience had to make these connected tasks understandable to the people using them every day.
- Purchase
- Product selection, account pricing, promotions, checkout, and order history.
- Manage
- Practice and team administration, account context, and business performance.
- Pay
- Invoice access, balances, and payment workflows alongside the purchasing experience.
- Grow
- Provider loyalty, portfolio goals, and a foundation for additional products and services.
04 · Patient growth
Turn a campaign into a patient relationship.
Allē for Business gives practices tools to plan campaigns, work with brand assets, preview offers, manage leads, and understand performance.
We designed the connection between those business tools and Allē’s consumer experience. An offer can carry from a practice campaign into a patient’s wallet and on to the visit.
05 · Engineering and data
The platform behind the product.
Our team’s work also covered the technology and data foundations supporting Allē. Consumer experiences, provider tools, commerce, and communications were parts of the same platform effort.
Snowflake’s published account of Allergan’s data platform describes how Segment and Snowflake connect customer information with personalized experiences across web, apps, and messaging.
Explore the data platform and published resultsThe other side of the same relationship.
The practice tools connect to a consumer product built around treatment discovery, a personal rewards wallet, and the next visit.
Allē for Consumers- Client
- Allergan Aesthetics
- Studio
- Bttr.
- Scope
- Strategy · Design · Engineering
Work with Bttr
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