A Fresh New Look for an Established B2B Platform
Work / Advantage
Sectors
Technology
B2B SaaS
Client
Advantage
Year
2021
Disciplines
Brand Refresh
UX Design
UI Design
Design System
Advantage is an established B2B platform that needed a modern refresh to stay competitive in an evolving market. We redesigned their digital experience from the ground up, creating a fresh visual identity while preserving the trust they had built with their existing customer base.
The new design system enables faster feature development while ensuring consistency across all touchpoints.
The Refresh
Modernizing without losing brand equity
Refreshing an established brand requires balancing innovation with familiarity. We evolved the visual identity to feel contemporary while maintaining the elements that customers recognize and trust. The result is a platform that feels both fresh and familiar.
Design System
Built for scale and consistency
We delivered a comprehensive design system with documented components, patterns, and guidelines. This enables the internal team to build new features quickly while maintaining design consistency across the platform.
Client
Advantage
Location
United States
Sector
Technology
B2B SaaS
Team
Chris Johns
Donny Smith
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