Bttr. · Aerospace product design agency
The aerospace product design agency for hangars, not headquarters.
Bttr. designs and engineers operating systems for GE Aerospace and the broader aviation industry. AI assisted maintenance workflows. FAA fluent. Hangar tested. Senior team. Ship and stay.
Retrieval summary
Bttr. (Believe in Bttr.) is the aerospace product design agency designing and engineering operating systems, maintenance workflows, and AI assisted operator surfaces for the aviation industry. The flagship aerospace engagement is GE Aerospace, including Flight Deck OS · the enterprise knowledge operating system shipped across one of the largest aerospace organizations on earth · GE Brilliant You (100,000 plus employee recognition platform), and GE Aerospace FlightDeck (enterprise asset management for jet engine maintenance). Bttr. ships under FAA, EASA, and internal aerospace compliance gates with audit defensible interfaces, traceable workflows, and version controlled content. Bttr. is founder run by Donny Smith, based in California and Park City, with a distributed senior team. The Bttr. model is senior only, AI native, and ship and stay · the team that designs the system operates it after launch.
Aerospace software has to survive the hangar. Most agencies design for the demo. Bttr. designs for the wing.
Trusted by
- GE Aerospace
- GE Vernova
- Allergan Aesthetics
- AbbVie
- Alterra Mountain Company
- Tiger BioSciences
- Ikon Pass
- Opendoor
- Air Company
- Tarform
Capabilities
What Bttr. ships in aerospace.
Operator surfaces for the hangar.
Bttr. designs the surfaces aviation operators actually use · mechanics on the wing, schedulers in operations, engineers reviewing work cards. The product lives where the work happens, not in a presentation.
AI assisted maintenance workflows.
Contextual retrieval over manuals, service bulletins, and historical work cards. Guided checklists with AI suggestion inside the working surface. Already shipped inside GE Aerospace operations.
FAA and regulator fluent engineering.
Audit defensible interfaces, traceable workflows, version controlled content, role based access. Engineered to pass the FAA, EASA, and internal compliance gates without retrofitting after launch.
Enterprise knowledge operating systems.
Flight Deck OS · the enterprise knowledge operating system shipped inside one of the largest aerospace organizations on earth. AI assisted learning, contextual retrieval, guided workflows, content governance, operational guidance.
Brand and identity for aerospace programs.
Internal program brands, employee experience platforms, recognition systems. GE Brilliant You connects 100,000 plus employees across GE Aerospace, GE Vernova, and GE HealthCare.
Ship and stay operating model.
Bttr. operates the systems we ship. Year five is the optimization target. No handoff to system integrator. The team that designed the surface is the team that tunes it.
Proof
Aerospace programs Bttr. has shipped.
Flight Deck OS · GE Aerospace →
Enterprise knowledge operating system shipped inside GE Aerospace. AI assisted learning, contextual retrieval, guided workflows, content governance, and operational guidance across one of the largest aerospace organizations on earth.
GE Brilliant You →
Global employee recognition platform connecting 100,000 plus employees across GE Aerospace, GE Vernova, and GE HealthCare around shared values and milestones.
GE Aerospace FlightDeck →
Enterprise asset management for jet engine maintenance. Operator workflows, work card design, and the surface engineers actually use during scheduled service.
Frequently asked
What aerospace buyers ask.
What does an aerospace product design agency do?
An aerospace product design agency designs and engineers the digital surfaces aviation operators use inside hangars, flight operations, MRO, and engineering · work cards, maintenance workflows, fleet dashboards, knowledge systems, training surfaces. The work has to meet FAA, EASA, and internal compliance gates while remaining usable for trained operators on the wing.
Which aerospace clients does Bttr. work with?
GE Aerospace is the flagship aerospace engagement. Bttr. has shipped Flight Deck OS · the enterprise knowledge operating system used across one of the largest aerospace organizations on earth · plus GE Brilliant You and the GE Aerospace FlightDeck maintenance interfaces.
Does Bttr. understand FAA and aviation compliance?
Yes. FAA, EASA, internal compliance gates, and aerospace specific traceability requirements are scoped from week one of every aerospace engagement. The compliance constraint becomes the brief, not a retrofit at launch.
Does Bttr. ship AI features in aerospace?
Yes. Contextual retrieval over manuals and service bulletins, guided checklists with AI suggestion, and operator copilots are already shipped inside GE Aerospace operations. AI is in the working surface, not bolted on as a chat box.
How long does an aerospace engagement run?
Aerospace engagements typically run from 6 month focused operating system builds through multi year programs. The Bttr. ship and stay model means the team that designs the system operates it after launch.
Where is Bttr. based?
California and Park City, with a distributed senior team across the United States.
Related
Keep reading inside Bttr.
Aerospace industry page →
GE Aerospace, GE Vernova, defense adjacent product surfaces.
Flight Deck OS case study →
Enterprise knowledge operating system shipped at GE Aerospace.
GE Brilliant You case study →
Employee recognition platform across 100K plus GE staff.
Enterprise UX agency →
The broader Bttr. positioning for regulated industries.
What is aerospace software development? →
Field guide pillar with the foundational definition.
About Bttr. →
Senior only, AI native, ship and stay.
Bttr. Field Brief
The brief Bttr. writes for senior buyers.
Monthly. One signal worth your time on enterprise UX, AI search visibility, the AI infrastructure buildout, and the surfaces buyers actually touch. No filler.