Building the loyalty platform for Allergan Aesthetics
Work / Allē
Sectors
Pharmaceuticals
Health & Beauty
Client
Allergan Aesthetics
Year
2019 – Present
Disciplines
User Research
Market Research
Brand Strategy
Brand Design
Product Strategy
UX Design
UI Design
Service Design
Org Design
Motion Design
Allergan Aesthetics engaged us to modernize their consumer loyalty program, Brilliant Distinctions®. The existing platform suffered from outdated infrastructure accumulated over a decade.
In collaboration with Allergan Data Labs, we completely rebuilt the technology foundation emphasizing data science and omni-channel personalization, followed by a contemporary rebrand redefining the organization's visual identity.
The Solution
The business needed a modern, cross-portfolio digital platform to act as the technology layer that brings everything together.
With a primary focus on customer and consumer loyalty, Allē was born. A platform that connects patients with providers, rewards loyalty, and powers the entire Allergan Aesthetics ecosystem.
6M+
Users
2.7M+
Treatment Visits
1.8M+
Gift Cards Purchased
"Bttr have been an essential part of Allē's success and business transformation—their vision and expertise continues driving progress."
Tory Brady, CTO, Allergan Aesthetics
Allē for Consumers
A friendly, contemporary interface for the modern aesthetic consumer
The consumer experience enables users to find healthcare providers, book appointments, learn about products and treatments, manage payments, and claim rewards—all in one seamless platform.
Allē for Business
Empowering healthcare practitioners with modern business tools
The business suite serves healthcare practitioners by addressing common pain points through lead generation, bookings, payments management, and integrated marketing automation.
Design System
A unified design language across every touchpoint
We created a comprehensive Figma-based design system with components, guidelines, patterns, interaction design specifications, and accessibility standards—ensuring consistency across web, mobile, and marketing materials.
Brand Evolution
From pharmaceutical to consumer beauty brand
The visual identity evolution transformed Allē from a traditional pharmaceutical rewards program into a modern consumer beauty brand, complete with comprehensive brand guidelines, photography direction, and motion specifications.
Client
Allergan Aesthetics
Location
Irvine, CA
Sector
Pharmaceuticals
Health & Beauty
Team
Chris Johns
Donny Smith
Nicole Hampton
Chris Kerr
Nick Clement
Jenna Law
Matt Wheeler
Philip Han
Chris Becker
Jesse Bulger
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