Redesigning a legacy product & brand for a new generation

What we did
Brand Identity
UX Design
UI Design
Motion Design
Design System
Product Development

Allergan Aesthetics reached out to us when they needed to revamp their consumer loyalty program, Brilliant Distinctions®. The platform was tired and built on a decade’s worth of patchworked technical infrastructure. Working in partnership with Allergan Data Labs (A-DL), we completely overhauled the tech stack that underpinned the product, focusing on data science and omni-channel personalization. Then we went to work on a fresh, contemporary rebrand that would redefine the organization’s aesthetic.

A New Identity

Brilliant Distinctions® was renamed Allē. We developed a simple and stylish new identity for the brand that was user-focused and friendly.

Design System

With the expansion of the Allē digital ecosystem, we knew that we needed to build a design system that was easy to use and flexible across applications. We also needed the system to house styles and componentry in a globally consistent way. So we developed a cloud-based master component design library built on the principles and methodologies of atomic design. This allowed the team to make changes to the entire library while only modifying one style.


Of components and variants

An atomic design system built to scale.


Pages, flows, and prototypes

An extensive template library developed to streamline design and workflows.


Design patterns

Internal team can define or change color, typography, and effects.

Design fast. Design consistently.

We didn’t want the client team to waste thousands of hours starting from scratch on each new project, so we loaded the system with everything they might need to design modern and beautiful UI and software tools on their own.

Building on New Foundations

Allē launched in the summer of 2020, and it was clear immediately that the platform could scale far beyond a consumer loyalty scheme.

“Allē exists to increase aesthetic treatments through an elegant and intelligent technology platform that delivers significant value for providers and their patients.”

Jasson Gilmore

SVP, Allergan Aesthetics


Allē, now in its second year, is an integrated end-to-end consumer experience that allows members to find and book treatments, claim rewards, discover new innovations, and manage activity.

Health Care Practices

The platform also features an interface designed specifically for practices, enabling them to receive bookings and manage payments and rewards.


In its first six months in-market, Allē saw:


Active Users

And it continues to grow.


Treatment Visits

More users, more treatments.


Gift Cards Purchased

Connecting our community.

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