Redesigning a legacy product & brand for a new generation.

What we did
Brand Identity
UX Design
UI Design
Motion Design
Design System
Product Development

Allergan Aesthetics leads the medical aesthetics industry, but it’s consumer loyalty platform and product, Brilliant Distinctions, was tired and built on a patchwork of technical infrastructure installed over a decade of iteration. The business had an opportunity, and it needed to transform to be able to go after it:

  • 93% of the total addressable Medical Aesthetics market is untapped
  • Customer demand continues to outstrip supply
  • A legacy industry infrastructure provides fertile ground for disruption

Working in partnership with Allergan Data Labs, we undertook a transformational approach to updating this legacy digital platform. The tech stack that underpins the product was completely overhauled, with a focus on data science and omni-channel personalization. In parallel to the technical and engineering transformation, we began working on a rebrand that would define a new, contemporary aesthetic for the organization.

A New Identity

Allē was defined as a name, and a new identity and brand were developed. The Brand Identity and guidelines were the backbone, developed with a focus clearly on the user first, and with simplicity and style at the heart.

Design System

With the expansion of the Allē digital ecosystem, we are faced with the need for a design system that is easy to use, flexible across applications, and houses our styles and componentry in a globally consistent way. A cloud-based master component design library built on the principles and methodologies of atomic design, setup with super-smart color, typography and effects styles. Allowing the team to change one style and apply changes to the entire library.


Of components and variants

An atomic design system built to scale.


Pages, flows and prototypes

An extensive template library streamlines design to development workflows.


Design Patterns

Smart color, typography and effects styles already setup for internal teams to use.

Design fast. Design consistently.

The design system alleviated wasting thousands of hours starting from scratch on every internal project and rebuilding from scratch each time. The Allē design system came packed full with everything the internal team needed to design modern and beautiful UI and software tools using Figma.

Building on new foundations

Reborn as Allē in the summer of 2020, the opportunity to scale far beyond simply a consumer loyalty scheme is significant.

“Allē exists to increase aesthetic treatments through an elegant and intelligent technology platform that delivers significant value for providers and their patients.”

Jasson Gilmore

SVP, Allergan Aesthetics


The future of Allē is an integrated end-to-end consumer experience that allows members to find and book treatments, claim rewards, discover new innovations and manage their activity in one place.

Health Care Practices

Allē features an interface designed specifically for practices, enabling them to receive bookings, manage payments, manage rewards and seamlessly manage payments.


In its first six months in-market, Allē has seen:


Active Users

And it continues to grow.


Treatment Visits

More users, more treatments.


Gift Cards Purchased

Connecting our community.

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