Allergan Aesthetics reached out to us when they needed to revamp their consumer loyalty program, Brilliant Distinctions®. The platform was tired and built on a decade’s worth of patchworked technical infrastructure. Working in partnership with Allergan Data Labs (A-DL), we completely overhauled the tech stack that underpinned the product, focusing on data science and omni-channel personalization. Then we went to work on a fresh, contemporary rebrand that would redefine the organization’s aesthetic.
A New Identity
Brilliant Distinctions® was renamed Allē. We developed a simple and stylish new identity for the brand that was user-focused and friendly.
With the expansion of the Allē digital ecosystem, we knew that we needed to build a design system that was easy to use and flexible across applications. We also needed the system to house styles and componentry in a globally consistent way. So we developed a cloud-based master component design library built on the principles and methodologies of atomic design. This allowed the team to make changes to the entire library while only modifying one style.
Design fast. Design consistently.
We didn’t want the client team to waste thousands of hours starting from scratch on each new project, so we loaded the system with everything they might need to design modern and beautiful UI and software tools on their own.
Building on New Foundations
Allē launched in the summer of 2020, and it was clear immediately that the platform could scale far beyond a consumer loyalty scheme.
“Allē exists to increase aesthetic treatments through an elegant and intelligent technology platform that delivers significant value for providers and their patients.”
SVP, Allergan Aesthetics
Allē, now in its second year, is an integrated end-to-end consumer experience that allows members to find and book treatments, claim rewards, discover new innovations, and manage activity.
Health Care Practices
The platform also features an interface designed specifically for practices, enabling them to receive bookings and manage payments and rewards.
In its first six months in-market, Allē saw: