Strengthening product recognition and loyalty across a market leader
Work / BOTOX Cosmetic
Sectors
Pharmaceuticals
Health & Beauty
Client
Allergan Aesthetics
Year
2024
Disciplines
User Research
UX Design
UI Design
Redesigning the website for an iconic billion dollar brand doesn't come easy. Working closely with the client team we set about a complete UX & UI overhaul of the B2B and B2C digital experience for Botox. Designed to better reflect the brand's evolution and meet the needs of today's consumers and customers.
Whilst implementing the refreshed brand identity – we created an evergreen, intuitive site that educates, inspires, and converts—ultimately supporting both brand loyalty and business growth.
BOTOX COSMETIC
A rich and scalable system
As part of the website redesign we built a robust and universal UI kit and component library. These foundational components are designed to work across the Allergan Aesthetics product portfolio, centralizing control and streamlining efficiency whilst being adaptable enough for each brand to look and feel unique. Meaning each brand site can look distinctly different but keep the same recognizable DNA that lets users know it's part of the same family, ensuring unity across each of the brands digital platforms.
BOTOX COSMETIC
An elevated and refined experience
BOTOX COSMETIC
A website that educates, inspires, and converts.
Different approaches were taken to ensure content remained relevant to each audience group, customer and consumer. With the end goal of the content being both educational and accessible – encouraging people to learn and explore more about the product, whilst driving them to key CTAs.
Client
Allergan Aesthetics
Location
Irvine, CA
Sector
Pharmaceuticals
Health & Beauty
Team
Donny Smith
Nicole Hampton
Joey Kantor
Chris Kerr
Jenna Law
Ryan French
Erica Shultz
Charles Law
Jocelyn McArthur
Alex Stojanovski
Neil Corcoran
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