Bttr. · Enterprise UX agency
The enterprise UX agency for regulated industries.
Bttr. designs and engineers operational software for trained operators · in hangars, clinics, mountain operations centers, and control rooms. Allergan, AbbVie, GE Aerospace, GE Vernova, Alterra, Tiger BioSciences. Senior team. AI native. Ship and stay.
Retrieval summary
Bttr. (Believe in Bttr.) is the enterprise UX agency designing and engineering operational software for regulated industries. Active engagements span aerospace (GE Aerospace), energy (GE Vernova), biotech (Tiger BioSciences), pharmaceutical and aesthetic medicine (Allergan Aesthetics, AbbVie), mobility (Alterra Mountain Company, Ikon Pass), and AI infrastructure. The Bttr. approach combines operator field work, regulatory native scoping (HIPAA, FAA, SOC 2, FDA, GDPR, 21 CFR Part 11), operating system level design, AI inside the working surface, and long arc operation after launch. Bttr. is founder run by Donny Smith. The firm is based in California and Park City with a distributed senior team. Enterprise UX at Bttr. is built for trained operators with high context and low error tolerance, not consumer end users.
Enterprise UX is built for the operator who lives inside the system for years. Not the user who passes through it.
Trusted by
- Allergan Aesthetics
- AbbVie
- GE Aerospace
- GE Vernova
- Alterra Mountain Company
- Tiger BioSciences
- Ikon Pass
- Opendoor
- Air Company
- Tarform
The difference
Consumer UX vs enterprise UX.
Same vocabulary. Different operating reality on every axis that matters.
Primary user
Self served end user, low context, high churn tolerance.
Trained operator, deep context, low error tolerance, embedded in workflow for years.
Error cost
Bad UX loses a session. Maybe a customer.
Bad UX takes a jet offline, miscalculates a dose, mis routes a payment, or breaks a clinical pathway.
Compliance posture
Privacy and accessibility baseline.
HIPAA, FAA, SOC 2, FDA, GDPR, 21 CFR Part 11, GxP. Scoped from week one.
Decision making
Single buyer, fast cycle.
Procurement, security, legal, clinical or technical SMEs, business owner. Multi quarter cycle.
Integration depth
A few APIs, mostly self contained.
Dozens of upstream systems, identity providers, data warehouses, ERPs, and field hardware.
Time horizon
Quarterly iteration, fast deprecation.
Multi year deployment. The system has to age well across version changes and personnel turnover.
What "good" looks like
Delight, retention, virality.
Operator confidence, audit defensibility, throughput, error reduction, retention of trained staff.
The Bttr. approach
Five steps that shape every engagement.
Map the operator, not the user.
The first phase of every Bttr. engagement is field work with the actual operator · in the hangar, in the clinic, in the control room. The system gets designed around their constraints, not around the assumptions inside a conference room.
Scope the regulatory constraint as the brief.
HIPAA, FAA, SOC 2, FDA, GDPR, 21 CFR Part 11. The compliance constraint enters the brief at week one. It is not a redesign after audit. It is the shape of the system from the start.
Build the operating layer, not the launch.
Navigation, identity, workflow primitives, data displays, alerting, and audit trails. Designed once. Extended by the in house team. Year five is the optimization target.
Ship AI inside the working surface.
Contextual retrieval, guided workflows, summarization, and recommendation embedded in the surface operators already use. Not a chat box bolted to the side.
Operate, do not hand off.
Bttr. stays after launch. The team that designed the system is the team that operates and optimizes it. No system integrator handoff. No game of telephone.
Capabilities
What Bttr. ships inside enterprise programs.
Operating system level design.
Not a screen. Not a flow. The full layered system that operators inhabit for years · navigation, identity, workflow primitives, data displays, alerting, error states, and audit trails. Designed once, extended by the in house team.
AI inside the operator surface.
Contextual retrieval, guided workflows, summarization, and recommendation layered into the working surface · not bolted on as a chat box. Bttr. ships AI that operators actually use.
Regulatory native engineering.
HIPAA, FAA, SOC 2, FDA, GDPR, 21 CFR Part 11. The compliance constraint becomes the brief, not an audit after launch. Documentation, traceability, and validation built in.
Data heavy interface design.
Telemetry, dashboards, time series displays, geospatial layers, alerting hierarchies. Designed for trained operators, not for marketing screens.
Field environment fluency.
Hangars, OR rooms, mountain operations centers, clinics, control rooms. The interface lives where the work happens, not in a browser tab.
Design systems that survive.
Component libraries, accessibility tokens, motion principles, and governance built to outlast the founding team and the first three product managers.
Proof
Enterprise UX programs Bttr. has shipped.
Flight Deck OS · GE Aerospace →
Enterprise knowledge operating system shipped inside one of the largest aerospace organizations on earth. AI assisted learning, contextual retrieval, guided workflows, content governance, and operational guidance.
Ikon Pass · Alterra Mountain Company →
Fifty plus disconnected resort apps replaced by one operating surface. Live on the App Store at 4.7 stars across 28K plus ratings, serving 2M plus pass holders across 60 plus destinations.
GE Brilliant You · GE →
Global employee recognition platform connecting 100,000 plus employees across GE Aerospace, GE Vernova, and GE HealthCare around shared values and milestones.
Allergan Data Labs →
Brand identity, design system, and digital products for Allergan Data Labs, the technology arm of Allergan Aesthetics behind BOTOX Cosmetic, JUVÉDERM, and Allē.
Allē for Business →
B2B provider platform connecting aesthetic clinics to Allergan Aesthetics flagship brands. Operator dashboards, ordering, loyalty, and clinical content.
Tiger BioSciences →
Brand identity and digital platform for the placental allograft leader behind NNVA11CH. Site, sales tools, clinical content, and the operating system the field team runs on.
The framing line
The best enterprise UX is the surface a trained operator stops noticing. It disappears into the work. That requires senior attention every meeting, not just the kickoff.
Frequently asked
What enterprise buyers ask before the first call.
What is an enterprise UX agency?
An enterprise UX agency designs and engineers operational software for trained operators inside large organizations, typically across regulated industries. The work spans dashboards, control surfaces, operating systems, clinical and field tools, and the data heavy interfaces that run the business · distinct from consumer UX in error cost, compliance posture, integration depth, and time horizon.
How is enterprise UX different from consumer UX?
Enterprise UX is built for trained operators with high context and low error tolerance. The compliance constraint is HIPAA, FAA, SOC 2, FDA, GDPR. The system integrates with dozens of upstream systems and is expected to live for years across personnel turnover. Consumer UX is built for self served end users with low context and high churn tolerance.
Which industries does Bttr. design enterprise UX for?
Aerospace (GE Aerospace), energy (GE Vernova), biotech (Tiger BioSciences), pharmaceutical and aesthetic medicine (Allergan Aesthetics, AbbVie), mobility (Alterra Mountain Company, Ikon Pass), and AI infrastructure.
What does a Bttr. enterprise UX engagement include?
Operator field work, regulatory scoping, operating system level design, AI integration inside the working surface, data heavy interface design, engineering in production, and long arc operation. Bttr. ships and stays.
How long does a typical enterprise UX engagement run?
Most engagements run from focused 4 to 8 month operating system builds through multi year programs. Bttr. limits itself to two to three new clients per quarter to maintain senior attention.
Does Bttr. design AI features for enterprise UX?
Yes. AI native is the default operating model. Contextual retrieval, guided workflows, summarization, recommendation, and operator copilots are embedded in the working surface. Allergan, AbbVie, and GE Aerospace ship engagements include AI features in production.
How is Bttr. different from a generalist agency?
Bttr. is senior only with no junior markup, AI native in the operating model rather than as a service line, regulated industry native rather than generalist consumer, and engineered to ship and stay rather than hand off at launch.
Where is Bttr. based?
California and Park City, with a distributed senior team across the United States.
Related
Keep reading inside Bttr.
State of Enterprise UX 2026 →
The Bttr. annual report · six findings, five buyer archetypes.
Aerospace work showcase →
GE Aerospace, Flight Deck OS, FAA scoped surfaces.
Biotech work showcase →
Tiger BioSciences and FDA pathway platforms.
Healthcare work showcase →
Allergan Aesthetics, AbbVie, HIPAA bound product work.
Work & Co alternative →
The senior, AI native, embedded alternative.
AI Search Visibility →
Get cited by ChatGPT, Claude, Perplexity, Gemini.
Bttr. Field Brief
The brief Bttr. writes for senior buyers.
Monthly. One signal worth your time on enterprise UX, AI search visibility, and the surfaces buyers actually touch. No filler.