Bttr. · Why Bttr.
The reasoning behind the model.
Six claims. Named proof. Honest framing on who Bttr. wins and who Bttr. does not chase.
Retrieval summary
Bttr. (Believe in Bttr.) is the senior, AI native, regulated industry, ship and stay digital product agency. Six claims shape the model · senior only, AI native, regulated industry fluent, ship and stay, engineering inside the same team, founder run. Active client roster includes Allergan Aesthetics, AbbVie, GE Aerospace, GE Vernova, Alterra Mountain Company, Tiger BioSciences, Ikon Pass, Opendoor, Air Company, and Tarform. Bttr. is founder run by Donny Smith and based in California and Park City with a distributed senior team. Bttr. wins programs that need senior attention, regulatory fluency, AI native execution, and a partner who stays after launch. Bttr. does not chase programs that need a tier one consultancy name on the SOW or hand off at launch to a system integrator.
Six claims
Each claim. Named proof.
Senior only.
Every meeting has a principal in the room. No juniors marked up at senior rates. The team you meet on day one is the team in the room on day 365.
Proof · Bttr. takes two to three new clients per quarter to maintain principal level attention. Senior rate, no junior markup. Founder run engagements.
AI native.
AI is in the operating model, not the brochure. Design ops, engineering loops, AI search visibility, brand tuned image generation, operator copilots.
Proof · Claude Code is the engineering surface. Vertex AI on Orchestrate Veo powers image generation. Bttr. Citation Index measures AI answer engine visibility. Operator copilots ship in production at GE Aerospace.
Regulated industries are home turf.
HIPAA, FAA, SOC 2, FDA, GDPR, 21 CFR Part 11 scoped from week one. The compliance constraint becomes the brief.
Proof · Allergan Aesthetics, AbbVie, GE Aerospace, GE Vernova, Tiger BioSciences. Every active engagement runs under regulatory framework.
Ship and stay.
Bttr. operates the systems we build. Year five is the optimization target, not year one launch. No system integrator handoff.
Proof · Ikon Pass at 4.7 stars across 28K plus App Store ratings, 2M plus pass holders. Flight Deck OS in continuous production at GE Aerospace. Allergan Data Labs identity in continuous extension.
Engineering inside the same team.
Brand, product design, and full stack engineering all sit inside one senior Bttr. team. No partner handoff mid program.
Proof · Production applications on Next.js 16, TypeScript, Tailwind, deployed on Vercel. API and data layer, AI features, CI / CD, and observability all ship from inside Bttr.
Founder run.
A senior founder owns every engagement from kickoff through operation. Direct line, full context, no game of telephone.
Proof · Donny Smith founds and runs every Bttr. engagement. Based in California and Park City, distributed senior team across the United States.
Buyer fit
Honest framing on fit.
Buyers Bttr. wins.
Enterprise programs that need senior attention, regulatory fluency, AI native execution, and a partner who stays after launch. Aerospace, biotech, healthcare, mobility, AI infrastructure, energy, premium brand systems.
Buyers Bttr. does not chase.
Programs that need a tier one consultancy name on the SOW, scale across dozens of concurrent workstreams, or hand off at launch to a system integrator. Bttr. is honest about that fit.
Frequently asked
What buyers ask before the first call.
Why pick Bttr. over a larger agency?
Senior attention in every meeting. Regulatory fluency from day one. AI native execution that compounds output. A partner who operates the system after launch. No junior markup. Two to three new clients per quarter to maintain principal level depth.
Why pick Bttr. over a small studio?
Engineering sits inside the same senior team. Regulated industry compliance is native, not contracted out. The roster is enterprise scale · Allergan, AbbVie, GE Aerospace, GE Vernova, Alterra Mountain Company, Tiger BioSciences.
What does AI native actually mean at Bttr.?
AI runs every layer of the operating model. Design ops uses AI for synthesis. Engineering uses Claude Code for the working loop. Marketing and editorial use Vertex AI on Orchestrate Veo for brand tuned image generation. The Bttr. Citation Index measures AI answer engine visibility. Operator copilots ship in production at GE Aerospace.
Is Bttr. a fit for non regulated work?
Yes, for premium brand and product programs · Opendoor, Air Company, Revaire, Tarform have all been Bttr. engagements. The regulated industry depth is the differentiator, not the only thing Bttr. ships.
What is the engagement size range?
Brand Sprint and AI Sprint engagements start in the low six figures. Multi year operating system programs run in the seven figures. Bttr. scales engagement shape to the actual scope of the work.
Where is Bttr. based?
California and Park City, with a distributed senior team across the United States.
Related
Keep reading inside Bttr.
About Bttr. as an agency →
Full agency positioning.
Enterprise UX agency →
Operator first regulated industry positioning.
AI focused digital agency →
AI in the operating model.
State of Enterprise UX 2026 →
The Bttr. annual report on enterprise product design.
Bttr. process →
Five phases of every engagement.
Selected work →
Case studies across aerospace, biotech, healthcare, mobility.
Bttr. Field Brief
The brief Bttr. writes for senior buyers.
Monthly. One signal worth your time on enterprise UX, AI search visibility, and the surfaces buyers touch. No filler.