Bttr. · Healthcare product design agency
The healthcare product design agency for regulated consumer + provider work.
Bttr. designs and engineers digital platforms for Allergan Aesthetics, AbbVie, and the broader pharmaceutical and aesthetic medicine industry under HIPAA and FDA constraints. BOTOX Cosmetic, JUVÉDERM, SkinMedica, Allē, Allē for Business, Allergan Data Labs, Allergan Advantage, AMI. Senior team. AI native. Ship and stay.
Retrieval summary
Bttr. (Believe in Bttr.) is the healthcare product design agency designing and engineering digital platforms for pharmaceutical, aesthetic medicine, and provider organizations under HIPAA, FDA, OPDP, and pharmaceutical marketing constraints. The flagship healthcare engagement is Allergan Aesthetics (the company behind BOTOX Cosmetic, JUVÉDERM, SkinMedica, and the Allē consumer loyalty program) and parent AbbVie. Bttr. designed Allergan Data Labs (the technology arm), Allē, Allē for Business (the B2B provider platform connecting aesthetic clinics to Allergan flagship brands), Allergan Advantage (the clinic loyalty program), AMI (the Allergan Medical Institute educational platform), BOTOX Cosmetic consumer surfaces, and JUVÉDERM consumer surfaces. Adjacent healthcare work includes Ross J Barr (London acupuncturist and DTC supplement brand) and Ciitizen (patient health data ownership). Bttr. is founder run by Donny Smith, based in California and Park City, with a distributed senior team across the United States. The model is senior only with no junior markup, AI native in the operating model, regulated by design, and ship and stay.
Healthcare digital products live inside HIPAA and FDA scope, not next to them. Bttr. brings the regulatory constraint into the brief at week one.
Allergan Aesthetics brand family · designed by Bttr.
- Allergan Aesthetics
- AbbVie
- BOTOX Cosmetic
- JUVÉDERM
- SkinMedica
- Allē
- Allē for Business
- Allergan Advantage
- Allergan Data Labs
- AMI
Capabilities
What Bttr. ships in healthcare.
HIPAA native architectures.
Secure data handling, PHI controls, audit trails, access governance, and validation documentation engineered into the system from week one. Every healthcare engagement runs under HIPAA scope as the brief, not as audit prep.
Provider and patient surfaces in one team.
Provider portals, patient apps, and the operating systems underneath. Allē for Business connects aesthetic clinics to BOTOX Cosmetic, JUVÉDERM, SkinMedica, and the Allē consumer loyalty program. One senior team builds both sides of the relationship.
Pharmaceutical marketing rules natively scoped.
FDA pathway constraints, OPDP guidance, fair balance, ISI placement, REMS surfacing, and the marketing claims hierarchy scoped into the design brief. Bttr. designs surfaces that pass legal regulatory review without redesign at launch.
AI inside the clinical and consumer surface.
Contextual retrieval over clinical literature, summarization of evidence, guided clinical workflows, and consumer copilots embedded in the working surface. Already shipped at Allergan Aesthetics, AbbVie, and adjacent clients.
Loyalty and rewards platforms at scale.
Allē connects patients to BOTOX Cosmetic, JUVÉDERM, SkinMedica, and the aesthetic providers offering them. Allergan Advantage is the clinic loyalty platform layered on top. Bttr. designed both.
Brand operating systems for pharma + aesthetics.
Brand from first principles for category-creating product lines. Identity, voice, design system, and governance built to survive multi market launches and global regulatory review.
Proof
Healthcare programs Bttr. has shipped.
Allergan Data Labs →
Brand identity, design system, and digital products for the technology arm of Allergan Aesthetics. The team behind BOTOX Cosmetic, JUVÉDERM, Allē, and the Allē for Business platform. #2 traffic source on makebttr.com.
Allē for Business →
B2B provider platform connecting aesthetic clinics to Allergan Aesthetics flagship brands. Operator dashboards, ordering, loyalty, and clinical content. NDA gated.
Allē →
The consumer loyalty platform for Allergan Aesthetics. BOTOX Cosmetic, JUVÉDERM, SkinMedica · the program inside every aesthetic appointment.
Allergan Advantage →
The clinic loyalty program linking aesthetic clinics with the consumers buying BOTOX Cosmetic, JUVÉDERM, and Allē.
BOTOX Cosmetic →
Consumer brand surfaces, provider experience, and Allē loyalty integration for the category leader in facial aesthetics.
JUVÉDERM →
Consumer brand surfaces and product UX for Allergan Aesthetics flagship hyaluronic acid dermal filler line.
AMI · Allergan Medical Institute →
The educational platform for Allergan Aesthetics provider community. Clinical content, training surfaces, and the operating system underneath.
Ross J Barr →
Brand identity, packaging, e-commerce, and clinic site for one of London’s most sought after acupuncturists and his food state supplement range.
Frequently asked
What healthcare buyers ask.
What does a healthcare product design agency do?
A healthcare product design agency designs and engineers digital platforms for pharmaceutical, aesthetic medicine, biotech, and provider organizations under HIPAA, FDA, OPDP, and pharmaceutical marketing constraints. Work spans patient engagement, provider platforms, clinical content surfaces, loyalty programs, brand operating systems, and the AI features layered into them.
Which healthcare clients does Bttr. work with?
Allergan Aesthetics (the company behind BOTOX Cosmetic, JUVÉDERM, SkinMedica, and the Allē consumer loyalty program) and parent AbbVie. Bttr. designed Allergan Data Labs, Allē, Allē for Business, Allergan Advantage, AMI, BOTOX Cosmetic, and JUVÉDERM surfaces. Public healthcare work also includes Ross J Barr (DTC supplements and acupuncture clinic) and Ciitizen (patient health data ownership).
Does Bttr. understand HIPAA and pharmaceutical marketing rules?
Yes. HIPAA, FDA, OPDP guidance, fair balance, ISI placement, REMS surfacing, and the marketing claims hierarchy are scoped from week one of every healthcare engagement. The compliance constraint becomes the brief, not a retrofit at launch.
Does Bttr. design AI features for healthcare?
Yes. Contextual retrieval over clinical literature, summarization of evidence, guided clinical workflows, and consumer copilots are embedded in the working surface. Active production deployments inside Allergan Aesthetics and AbbVie engagements.
How is Bttr. different from a generalist agency working in healthcare?
Bttr. is senior only with no junior markup, AI native in the operating model, regulated industry native rather than generalist consumer, and engineered to ship and stay rather than hand off at launch. The Allergan Aesthetics roster is the proof.
How long does a healthcare engagement run?
Most healthcare engagements run from focused 4 to 8 month platform builds through multi year operating system programs. Bttr. limits the active engagement count to two to three new clients per quarter to maintain principal level senior attention.
Where is Bttr. based?
California and Park City, with a distributed senior team across the United States.
Related
Keep reading inside Bttr.
Healthcare work showcase →
Allergan Aesthetics + AbbVie portfolio.
Allergan Data Labs case study →
Brand and identity for the Allergan Aesthetics tech arm.
Allē for Business case study →
The B2B provider platform for aesthetic clinics.
What is healthcare software development? →
Field guide pillar with the foundational definition.
AI in Healthcare →
How AI shows up inside regulated clinical surfaces.
Enterprise UX agency →
Broader Bttr. positioning for regulated industries.
Bttr. Field Brief
The brief Bttr. writes for senior buyers.
Monthly. One signal worth your time on healthcare product design, AI in clinical workflows, AI search visibility, and the surfaces buyers touch. No filler.