Donny Smith is the Founder and Executive Creative Director of Bttr., a digital product agency focused on building category defining digital products and experiences. Over the past 15 years, he has led creative teams and contributed to products used by millions of people worldwide, working with companies including Apple, Opendoor, JP Morgan, GE Aerospace, Pepsi, and Alterra Mountain Company.
Before founding Bttr., Donny held senior product and design leadership roles where he helped scale design organizations, build enterprise design systems, and lead large scale digital transformation initiatives across consumer and enterprise platforms.
His work spans aerospace, healthcare, biotech, fintech, energy, and consumer technology, with a focus on simplifying complex systems through elegant, high performance user experiences. Blending strategy, technology, AI, and design, Donny's approach is rooted in precision, clarity, and building products that create real business leverage.
Under his leadership, Bttr. partners with ambitious companies to design platforms, applications, and digital ecosystems that modernize operations, strengthen brands, and create competitive advantage in rapidly evolving industries.
Donny believes the best digital products are not only visually refined, they reduce friction, improve decision making, and fundamentally change how businesses operate.
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We design, build, and run digital systems for the science, aerospace, and biotech industries.