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Issue 01 / 2026

Bttr. / Store

We design and ship systems where failure is not an option.

Now we make objects to the same standard.

Limited RunsMade in USANumbered EditionsInquiry Welcomed

Apparel

12 Items
Celestial Odyssey 2045
Rare
BTR-CELESTIA
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Celestial Odyssey 2045

$30

A future worth printing.

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Essential Tee Black
Common
BTR-BTTRBLKT
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Essential Tee Black

$20

The one you reach for first.

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Zuck Hoodie
Rare
BTR-BTTRHDY
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Zuck Hoodie

$45

Same hoodie. Different ambition.

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Essential Crew, White logo
Rare
BTR-ESSENTIA
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Essential Crew, White logo

$45

Garment-dyed, broken in early.

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Geometric Illusions Tank Top
Common
BTR-GEOMETRI
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Geometric Illusions Tank Top

$20

Optical, on cotton.

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Jr. Designer Tee
Common
BTR-JRDESIGN
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Jr. Designer Tee

$18

Start the portfolio early.

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Minimalist Bttr. Logo Socks
Common
BTR-MINIMALI
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Minimalist Bttr. Logo Socks

$28

The detail nobody else sees.

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Parts & Services Tee Black
Common
BTR-PARTSSER
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Parts & Services Tee Black

$20

Built like a workshop.

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Essential Crew, Black logo
Rare
BTR-UNISEXMI
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Essential Crew, Black logo

$45

Garment-dyed, black mark.

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Unisex Tee
Common
BTR-UNISEXTE
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Unisex Tee

$14

Every size, one standard.

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Essential Tee White
Common
BTR-UNISEXTE
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Essential Tee White

$20

Clean slate, midweight.

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Women's Essential Tee Black
Common
BTR-WOMENSES
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Women's Essential Tee Black

$16

The essential, tailored.

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Headwear

02 Items
Bttr Cap
Common
BTR-BTTRHAT
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Bttr Cap

$16

Low profile, full intent.

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Mr. Beanie
Common
BTR-ORGANICR
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Mr. Beanie

$18

Organic cotton, honest warmth.

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Objects

12 Items
OG Iridescent Decal
Common
BTR-BTTRSTKR
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OG Iridescent Decal

$5

The original mark, holographic.

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Never Surender Flag
Rare
BTR-NEVERSUR
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Never Surender Flag

$21

Spelled wrong on purpose.

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Principles Pint
Common
BTR-PRINCIPL
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Principles Pint

$12

Drink by the rules.

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Bttr. Notes
Common
BTR-BTTRNOTE
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Bttr. Notes

$12

Where the good ideas land first.

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Bttr Pattern Tote
Common
BTR-BTTRPATT
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Bttr Pattern Tote

$22

Carry the system.

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Bttr Tote
Common
BTR-BTTRTOTE
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Bttr Tote

$22

One bag, every errand.

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Bttr Tote Black and White
Common
BTR-BTTRTOTE
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Bttr Tote Black and White

$22

Two tones, zero noise.

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Daily Cup
Common
BTR-DAILYCUP
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Daily Cup

$8

Caffeine, on schedule.

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Drink Bttr.
Common
BTR-DRINKBTT
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Drink Bttr.

$8

An instruction, not a suggestion.

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Essential Tote
Common
BTR-ESSENTIA
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Essential Tote

$24

The carryall, refined.

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C.P.P Candle
Common
BTR-SOYWAXCA
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C.P.P Candle

$14

Unscented, on purpose.

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Veloce Print
Rare
BTR-VELOCEVE
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Veloce Print

$14

Speed, framed.

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Collab

Ikon × Bttr

10 Items

Built with the Ikon Pass team. Limited co-drop. Apparel and gear for the people who chase the snow.

Ikon Pass x Bttr Hoodie
Rare
BTR-IKONPASS
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Ikon Pass x Bttr Hoodie

$39

For the people who chase the snow.

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Ikon Pass x Bttr. Pint
Rare
BTR-IKONPASS
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Ikon Pass x Bttr. Pint

$21

Après in a 16 oz.

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Ikon x Bttr Beanie Black
Rare
BTR-IKONXBTT
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Ikon x Bttr Beanie Black

$28

Summit-tested warmth.

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Ikon x Bttr Beanie Blue
Rare
BTR-IKONXBTT
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Ikon x Bttr Beanie Blue

$28

Cold weather, clear color.

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Ikon x Bttr Beanie Maroon
Rare
BTR-IKONXBTT
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Ikon x Bttr Beanie Maroon

$28

Warm tone, colder air.

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Ikon x Bttr blue
Rare
BTR-IKONXBTT
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Ikon x Bttr blue

$25

The collab, off the slope.

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Ikon x Bttr cap
Rare
BTR-IKONXBTT
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Ikon x Bttr cap

$25

Six panels, two logos.

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Ikon x Bttr cap red
Rare
BTR-IKONXBTT
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Ikon x Bttr cap red

$25

Loud color, low profile.

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Ikon x Bttr Hoodie Maroon
Rare
BTR-IKONXBTT
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Ikon x Bttr Hoodie Maroon

$39

Mountain fleece, deep tone.

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Ikon x Bttr Hoodie Sky Blue
Rare
BTR-IKONXBTT
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Ikon x Bttr Hoodie Sky Blue

$39

Bluebird day, in hoodie form.

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