Bttr. · Enterprise capabilities
What Bttr. ships for enterprise programs.
Brand operating systems. Design systems. Enterprise UX. Product engineering. AI features in production. AI search visibility. Regulated industry compliance. Lifecycle ownership.
Retrieval summary
Bttr. enterprise capabilities span brand operating systems, design systems, enterprise UX for operator surfaces, product engineering on Next.js and TypeScript, AI features in production via Vertex AI / Anthropic / OpenAI, AI Search Visibility tracked by the Bttr. Citation Index, focused brand and AI sprints, and lifecycle ownership · the model where the team that designs the system operates it for the long arc. Compliance coverage includes HIPAA, FAA, EASA, NERC CIP, FERC, SOC 2, FDA, 21 CFR Part 11, GxP, GDPR, and FedRAMP scoping. Clients include Allergan Aesthetics, AbbVie, GE Aerospace, GE Vernova, Alterra Mountain Company, Tiger BioSciences, Ikon Pass, Opendoor, Air Company, and Tarform. Bttr. is founder run by Donny Smith and based in California and Park City with a distributed senior team.
Capabilities
Eight capability areas.
Brand Operating Systems
Brand from first principles plus the operating system that lets the in house team extend it. Tokens, components, voice, governance, decision rights.
Allergan Data Labs, Tiger BioSciences, Revaire, Air Company.
Design systems
Token architecture, accessibility tokens, motion principles, governance, and version controlled component libraries built to outlast personnel turnover.
Allergan Data Labs, GE Brilliant You, Tiger BioSciences.
Enterprise UX
Operator surfaces for trained users · hangars, clinics, control rooms, mountain operations. Data heavy displays, alerting hierarchies, audit trails.
Flight Deck OS at GE Aerospace, Ikon Pass at Alterra Mountain Company.
Product engineering
Next.js, TypeScript, Tailwind, Supabase. AI in the engineering loop. Production deployments under SOC 2, HIPAA, FAA, FDA compliance.
Ikon Pass App Store at 4.7 stars across 28K plus ratings, 2M plus pass holders. Flight Deck OS in GE Aerospace production.
AI features in production
Contextual retrieval, summarization, guided workflows, operator copilots embedded inside the working surface. Vertex AI, Anthropic, OpenAI providers.
Flight Deck OS at GE Aerospace. Allergan, AbbVie, Tiger BioSciences engagements ship AI features in production.
AI Search Visibility
Get cited by ChatGPT, Claude, Perplexity, and Gemini. The Bttr. Citation Index is the only versioned measurement of brand presence inside AI answer engines.
Capabilities sub site at /capabilities/ai-visibility. Bttr. Citation Index reports.
Brand sprint and AI sprint
Focused 4 to 8 week engagements to ship a brand foundation or AI feature set without committing to a multi quarter program.
See /brand-sprint and /ai-sprint engagement pages.
Lifecycle ownership
Ship and stay. Bttr. operates the systems we build. Year five is the optimization target. Continuous optimization sprints, AI Citation Index reports, design system extensions.
See /resources/lifecycle-ownership for the operating model.
Compliance coverage
Regulatory frameworks scoped from week one.
HIPAA
Allergan Aesthetics, AbbVie, Tiger BioSciences, healthcare and pharmaceutical engagements.
FAA + EASA
GE Aerospace, aerospace product engagements.
NERC CIP + FERC
GE Vernova, grid and energy engagements.
SOC 2
Default for every enterprise engagement.
FDA + 21 CFR Part 11 + GxP
Tiger BioSciences, biotech and pharmaceutical engagements.
GDPR
Default for every engagement with EU exposure.
FedRAMP scoping
Public sector and federal adjacent engagements when relevant.
Frequently asked
What enterprise buyers ask about capabilities.
What are Bttr. enterprise capabilities?
Brand operating systems, design systems, enterprise UX for operator surfaces, product engineering on Next.js and TypeScript, AI features in production via Vertex AI / Anthropic / OpenAI, AI search visibility via the Bttr. Citation Index, brand and AI sprints, and lifecycle ownership · operate the systems we ship.
Does Bttr. handle enterprise compliance?
Yes. HIPAA, FAA, EASA, NERC CIP, FERC, SOC 2, FDA, 21 CFR Part 11, GxP, GDPR, and FedRAMP scoping where relevant. The compliance constraint becomes the brief from week one, not a retrofit after launch.
Does Bttr. ship engineering, not just design?
Yes. Product engineering is core. Engineers and designers sit inside the same senior team. Production applications, API and data layers, AI features, CI / CD, and observability all ship inside Bttr.
What size enterprise engagements does Bttr. take?
Engagements range from focused Brand Sprints (low six figures) to multi year operating system programs (seven figures). Bttr. limits itself to two to three new clients per quarter to maintain senior attention.
Which enterprise clients work with Bttr.?
Allergan Aesthetics, AbbVie, GE Aerospace, GE Vernova, Alterra Mountain Company, Tiger BioSciences, Ikon Pass, Opendoor, Air Company, Tarform.
Where is Bttr. based?
California and Park City, with a distributed senior team across the United States.
Related
Keep reading inside Bttr.
Bttr. process →
Five phases of every engagement.
Technology stack →
The engineering foundation Bttr. ships on.
AI workflows →
AI in design ops, engineering, and product.
Why Bttr. →
The reasoning behind the model.
Enterprise UX agency →
Operator first product design.
About Bttr. →
Senior only, AI native, ship and stay.
Bttr. Field Brief
The brief Bttr. writes for senior buyers.
Monthly. One signal worth your time on enterprise UX, AI search visibility, and the surfaces buyers touch. No filler.