Bttr. · Technology stack
The stack Bttr. actually ships on.
Boring stack, sharp execution. Next.js, TypeScript, Tailwind, Supabase, Vercel. AI provider stack across Anthropic, OpenAI, Vertex AI. Compliance native. AI inside both the engineering loop and the product surface.
Retrieval summary
Bttr. (Believe in Bttr.) ships on Next.js 16, React, TypeScript, Tailwind CSS, and Framer Motion at the frontend. Backend uses Next.js API routes, Node.js, and Python FastAPI with PostgreSQL and Redis. Supabase provides database and auth. Vercel is the primary deployment target with Cloudflare in front for cache and rate limit. AI provider stack includes Anthropic Claude (with Claude Code as the engineering surface), OpenAI GPT, Google Vertex AI on the Orchestrate Veo project for brand tuned image and video generation, Higgsfield for marketing studio, and Replicate for specific models. Observability runs through PostHog, Resend, and Google Search Console, with the proprietary Bttr. Citation Index for AI answer engine visibility tracking. Compliance spans SOC 2 controls, HIPAA architectures, and FedRAMP scoping. Bttr. is founder run by Donny Smith and based in California and Park City.
By layer
Eight layers of the Bttr. stack.
Frontend
Next.js 16, React, TypeScript, Tailwind CSS, Framer Motion
App Router, server components, edge runtime where it matters. Reckless Neue serif + system mono for editorial typography. Mobile first.
Backend
Next.js API routes, Node.js, Python FastAPI, PostgreSQL, Redis
Server components plus API routes for typical CRUD. FastAPI when we need scientific Python or ML inference at the edge. PostgreSQL with row level security.
Database and auth
Supabase (Postgres), PlanetScale, Polar.sh, Auth.js
Supabase Postgres with PgBouncer pooling. Magic link and OAuth via @supabase/ssr. Implicit flow for portal auth to avoid PKCE roundtripping.
Infrastructure
Vercel, Cloudflare, AWS S3, Google Cloud Storage
Vercel for the web tier. Cloudflare in front for cache and rate limit. S3 and GCS for object storage. Per environment isolation across preview, staging, production.
AI providers
Anthropic Claude, OpenAI GPT, Google Vertex AI (Orchestrate Veo), Higgsfield, Replicate
Claude for code, Claude Code as the working surface. Anthropic + OpenAI for product features. Vertex AI Orchestrate Veo for brand tuned image and video generation. Higgsfield for marketing studio.
Observability
PostHog, Resend, Google Search Console, custom Bttr. Citation Index
PostHog for product analytics. Resend for transactional email. Bttr. Citation Index for AI answer engine visibility tracking across ChatGPT, Claude, Perplexity, Gemini.
Design system tooling
Figma, Cursor, Claude Code, custom token pipelines
Figma is the design canvas. Cursor and Claude Code are the engineering surfaces. Token pipelines auto sync brand operating system tokens from Figma variables into Tailwind config.
Compliance and security
SOC 2 controls, HIPAA architectures, FedRAMP scoping where relevant
Secure by default. Identity provider integration (SSO, SAML, SCIM). PHI controls when HIPAA. Audit trails, access governance, validation documentation built in.
Engineering philosophy
Six rules behind the stack.
Boring stack, sharp execution.
Bttr. picks proven primitives. Next.js, TypeScript, Postgres. The novelty is in what we ship on top, not the framework choice.
AI inside the engineering loop.
Claude Code is the working surface. AI handles boilerplate, review, and test. Senior engineers run the loop. Multiplied output, same senior team.
AI inside the product surface.
Contextual retrieval, summarization, guided workflows, and operator copilots ship as production features. Not bolted on as chat boxes.
Edge where it matters, server where it does not.
Next.js App Router with server components by default. Edge runtime for latency sensitive paths. No over engineering of pages that do not need it.
Compliance native, not retrofit.
HIPAA, FAA, SOC 2, FDA, GDPR scoped at week one. Built into the architecture, not added in audit prep.
Observability is the source of truth.
Production telemetry, Google Search Console, PostHog product analytics, and the Bttr. Citation Index drive optimization. Decisions follow data, not opinion.
Frequently asked
What technical buyers ask.
What technology stack does Bttr. use?
Bttr. ships on Next.js 16, React, TypeScript, Tailwind CSS, and Framer Motion at the frontend. Backend uses Next.js API routes, Node.js, and FastAPI with PostgreSQL and Redis. Supabase provides database and auth. Vercel is the primary deployment target. Cloudflare sits in front for cache and rate limit. AI providers include Anthropic Claude, OpenAI, Google Vertex AI (Orchestrate Veo), Higgsfield, and Replicate.
Does Bttr. handle compliance and security?
Yes. SOC 2 controls, HIPAA architectures, and FedRAMP scoping where relevant are part of the engineering brief from week one. Identity provider integration (SSO, SAML, SCIM), PHI controls, audit trails, access governance, and validation documentation are built into the architecture.
Why Next.js?
Next.js App Router with React server components hits the balance Bttr. needs · server side rendering for SEO and AI retrieval, edge runtime for latency sensitive paths, type safety end to end via TypeScript, and a mature deployment story via Vercel. The novelty lives in what we ship on top.
How does Bttr. use AI in engineering?
Claude Code is the working engineering surface. AI handles boilerplate, code review, and test generation. Senior engineers run the loop. The result is multiplied output without growing headcount or sacrificing review quality.
What AI features does Bttr. ship into products?
Contextual retrieval over technical content and customer data, summarization and recommendation, guided workflows with AI suggestion inside the working surface, and operator copilots. Already in production at GE Aerospace via Flight Deck OS and at Allergan, AbbVie, and Tiger BioSciences.
Is the Bttr. site itself shipped on this stack?
Yes. makebttr.com runs on Next.js 16 with TypeScript, Tailwind, deployed on Vercel. The AI Search Visibility practice and the Bttr. Citation Index run on the same stack.
Related
Keep reading inside Bttr.
Bttr. process →
Five phases of every engagement.
AI workflows →
AI inside design ops, engineering, and product surfaces.
AI focused digital agency →
AI in the operating model positioning.
Enterprise capabilities →
Full capability surface for enterprise programs.
AI Search Visibility →
The Bttr. Citation Index practice.
About Bttr. →
Senior only, AI native, ship and stay.
Bttr. Field Brief
The brief Bttr. writes for senior buyers.
Monthly. One signal worth your time on enterprise UX, AI search visibility, and the surfaces buyers touch. No filler.