Atom

Designing a premium movie ticketing platform experience

What we did
Brand Identity
Brand Strategy
Art Direction
UX/UI Design

Atom Tickets is a movie ticketing platform that provides a VIP experience from start to finish—movie lovers can buy tickets online or with an app, then invite friends and skip the lines with a digital ticket. We worked with the Atom team to develop a new customer experience, one that included a new brand identity, website, and mobile app to reflect the ongoing evolution of the company.

Guiding Principles

We redefined Atom’s brand principles to better help inform our visual hypotheses. Then we took those newly formalized brand principles and used them as a framework to evaluate all future decisions through the filter of 5 key concepts:

  • Personal
  • Intuitive
  • Social
  • Trustworthy
  • Entertaining

Functional Simplicity

Guided by those five principles, we built a brand that is simple, functional, and visually dynamic—with the flexibility to work on any medium or device.

100s

Of components and variants

An atomic design system built to scale.

UX & UI

Pages, flows, and prototypes

An extensive template library developed to streamline design and workflows.

Styles

Design patterns

Internal team can define or change color, typography, and effects.

A Cinematic Experience

Our team focused on utilizing movie poster artwork to create a user experience that's bold, cinematic, and fun to engage with.

3m+

Active Users

And it continues to grow.

2.7m

Treatment Visits

More users, more treatments.

1.8m

Gift Cards Purchased

Connecting our community.

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