Atom Tickets is a movie ticketing platform that provides a VIP experience from start to finish—movie lovers can buy tickets online or with an app, then invite friends and skip the lines with a digital ticket. We worked with the Atom team to develop a new customer experience, one that included a new brand identity, website, and mobile app to reflect the ongoing evolution of the company.
We redefined Atom’s brand principles to better help inform our visual hypotheses. Then we took those newly formalized brand principles and used them as a framework to evaluate all future decisions through the filter of 5 key concepts:
Guided by those five principles, we built a brand that is simple, functional, and visually dynamic—with the flexibility to work on any medium or device.
A Cinematic Experience
Our team focused on utilizing movie poster artwork to create a user experience that's bold, cinematic, and fun to engage with.