Designing a premium movie ticketing platform experience

Atom Tickets is a movie ticketing platform that gives you a VIP experience from start to finish. Buy movie tickets online or with an app, invite friends and skip the lines at the movie theater with your digital ticket. We worked with the team at Atom to develop a new customer experience, which included a new brand identity, website and mobile app to reflect the ongoing evolution of Atom Tickets.
Brand Identity
Brand Strategy
Art Direction
UX/UI Design

Guiding Principles

We redefined Atom’s brand principles to better help inform our visual hypotheses. Next we took the newly formalized brand principles and used them as a framework to evaluate all future decisions through the filter of 5 key concepts. – Personal – Intuitive – Social – Trustworthy – Entertaining

Functional simplicity

We built a brand that manifests itself in many different ways visually whilst embodying the principles as well the functionality, simplicity, and flexibility to work on any medium or device.

A cinematic experience

The focus was on utilizing the incredible artwork of the movie posters that users were coming to the site to see. This created a bold and cinematic experience, whilst making it as easy as possible for users to find what they’re looking for. The Atom visual identity caters to the complex needs of the brand at every touch-point.