Capability · AI Infrastructure
The Token
Control Plane.
When you buy AI work from a big firm, you usually hand the AI vendor everything that makes your company valuable. Your data, your decisions, your pricing power. Bttr. builds the middle layer that keeps all three with you.
The Premise
When you buy AI from a big firm, you are not just renting a tool. You are handing the AI vendor your playbook. Bttr. keeps the playbook with you.
The default deal looks fine on paper. A consulting firm shows up, plugs in OpenAI or Anthropic, and bills you for the work. What you do not see is what flows back the other way. Every question your team asks. Every answer the AI gives. Every workflow the AI sees. The vendor keeps all of it, uses it to price against you next year, and funds the next company that will replace your consulting firm. Bttr. is built to sit in the middle of that flow and stop the leak.
The AI vendor sells you tokens. Bttr. helps you sell answers.
Think of it like Kayak
You do not go to United dot com to book a flight. You go to Kayak. Kayak compares every airline, picks the best one for your trip today, and keeps you as the customer next time. United only ever sells you United. Kayak sells you the right flight.
The big consulting firms are selling you United. They have a framework deal with one AI vendor and every project gets routed there. Bttr. is your Kayak for AI. We sit in the middle, compare every vendor on every question, route to the one that is best right now, and keep the record so the next question gets even better.
When a better model ships in three months, Kayak adds it to the search. United pretends it does not exist. Same difference.
01 · What You Are Leaking Without Knowing
When the big firm plugs OpenAI or Anthropic straight into your company, three things leave the building on day one and never come back. Your prompts, which tell the vendor exactly how your business actually works. Your data, which trains models you will later have to pay to use. And your roadmap, because the vendor now knows where you are going to spend next.
You cannot fix this with a better contract. The leak is built into the shape of the deal. The only way to stop it is to put something in the middle of the pipe. That something is what Bttr. builds, and it is the part the big firms refuse to sell you, because if they sold it to you, they would lose the markup they make routing your work to their preferred vendor.
The fix is structural,
not contractual.
02 · The Same Project, Two Shapes
The work you are about to buy can be wired up two ways. One way the vendor wins. The other way you do. The diagram is the whole argument.
Once Bttr. is in the middle, you can send a question to OpenAI on Monday, Anthropic on Tuesday, and an open source model on Wednesday, and pay the lowest price that gives you the right answer. Your team does not have to know which vendor ran the question. They just get the answer. We handle the routing.
03 · What Bttr. Actually Builds
The middle layer is four jobs. We ship all four as real production software, not slides. They live in your accounts, on your infrastructure, with your name on them.
The matchmaker.
For every question your team asks, the matchmaker picks the right AI to answer it. Hard reasoning goes to Claude. Quick lookups go to a cheaper model. Long documents go to whichever vendor priced them best this week. Your team never has to think about it. The rules live in your repo, not in a vendor console.
The bouncer.
Decides what data is allowed to touch what AI. Patient records cannot go to a vendor that has not signed your BAA. Customer data has to stay in a specific region. Every decision is logged so your compliance team can audit it. This is the layer that lets you actually use AI in healthcare, finance, energy, and other regulated work.
The memory.
Every prompt, every answer, every cost, every win, every miss. Captured in your warehouse, not the vendor’s. Over time it becomes the most valuable dataset you own, because it is a record of exactly what works in your business. We use it to make the matchmaker smarter and to train small proprietary models on the workflows you charge for.
The pricing surface.
Lets you charge your customers for outcomes instead of for hours. Per ticket resolved. Per case approved. Per claim paid. The AI vendor cannot price this way because they cannot see your workflow. You can, because you own the middle layer. This is the part that turns AI from a cost line into a margin line.
04 · How Bttr. Works With You
One quarter from the kickoff call to a working middle layer in your accounts. Five phases, in this order. We finish each one before the next one starts so you always know what you bought.
Two or three operators embed with your team for the build. When we step back to a retainer, the middle layer stays in your accounts, the memory stays in your warehouse, and your team owns it end to end. We do not sit between you and your revenue. We sit between you and the AI vendors, where the leak used to happen.
05 · Bttr. vs The Big Firms
PwC, McKinsey, Accenture, and the rest sell hours, slides, and a pyramid of analysts. That model was built for a world where the underlying technology did not change every quarter and the deliverable was a recommendation. AI breaks both. Same deal, compared side by side.
06 · What You Actually Get
Your AI work belongs to you, not to OpenAI.
Every prompt, every answer, every workflow lives in your accounts. If a foundation lab ships a native engagement layer next quarter, your business runs on top of it instead of being replaced by it. You stay the owner of the relationship with your customer.
Charge for what you deliver, not for your hours.
The pricing surface Bttr. ships lets you sell per ticket, per case, per claim, per outcome. You stop competing on hourly rates against a global delivery center. You start competing on what the work is worth to the buyer.
Two or three operators, no army of analysts.
No partner overhead. No bench billed back to you. No upsell motion baked into the engagement. Two or three senior operators embed with your team, build the thing, hand it over, and stay on retainer to keep it current.
When a better AI ships, you flip a switch.
The big firms have framework deals with one or two AI vendors and your project lives or dies on that pick. We do not. When a new model ships and wins on your workflow, we route to it in a config change. Your spend tracks capability, not procurement.
The provider sells tokens. Bttr. helps you sell answers.
You can pay a global firm to leak your demand to the lab,
or you can pay Bttr. to keep it.
One model is built to extend the engagement. The other is built to compound the substrate. The first costs more every year. The second pays back every quarter.
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