Erica Shultz

Erica Shultz is Sr. Designer at Bttr., where she leads design across healthcare and consumer brand systems for clients including Allergan Aesthetics.

Her work sits at the intersection of regulated content and brand integrity, holding both without compromise. She partners with brand, medical, and engineering teams to ship marketing platforms, campaign systems, and product surfaces that move at the pace of business while clearing every compliance bar.

She designs with a craft sensibility honed across years of agency and in-house work, and brings a calm operational rigor that keeps complex stakeholder engagements on track.

Erica believes the best design holds two truths at once. Brand cannot be sacrificed for compliance. Compliance cannot be patched in at the end.