Spark
Inspiring & educating a new generation
Pharmaceuticals
Learning & Development
Brand Strategy
Brand Identity
Brand Guidelines
UX/UI Design
Content
Allergan Aesthetics created Spark to democratize entry into a notoriously closed industry: Medical Aesthetics.
Demand for aesthetic medical treatments in the US is far greater than the ability to administer treatments, so we designed a solution that would educate and guide qualified professionals into an exciting new career.
Spark
A New Identity System
Spark
Working closely with the client team, we developed a brand identity rooted in guiding individuals on a journey. The aim was to lead users through the platform as they discover content that could shape the future of their careers.
Through in-depth interviews with a range of Medical Aesthetics professionals, we hope spotlight inspirational Medical Aesthetics professionals and tell their story.
Content Creation
As well as designing the brand and building the digital platform, we produced a wide range of content including hosting several photoshoots and behind-the-scenes video content designed to transport users into the world of industry-leading healthcare practitioners.
Environmental
Building on research, user insights, and detailed audience personas, we created a platform with a tiered structure of content that caters to different users depending on their needs.
We wanted to ensure that all users experience a premium and frictionless journey through the site, as the platform is a primary touchpoint for the Allergan Aesthetics ecosystem.
Since its launch in 2020, Spark continues to be a catalyst to drive loyalty and improve productivity.
