Allergan Aesthetics created Spark to democratize entry into a notoriously closed industry: Medical Aesthetics.
Demand for aesthetic medical treatments in the US is far greater than the ability to administer treatments, so we designed a solution that would educate and guide qualified professionals into an exciting new career.
A New Identity System
Working closely with the client team, we developed a brand identity rooted in guiding individuals on a journey. The aim was to lead users through the platform as they discover content that could shape the future of their careers.
Through in-depth interviews with a range of Medical Aesthetics professionals, we hope spotlight inspirational Medical Aesthetics professionals and tell their story.
As well as designing the brand and building the digital platform, we produced a wide range of content including hosting several photoshoots and behind-the-scenes video content designed to transport users into the world of industry-leading healthcare practitioners.
Building on research, user insights, and detailed audience personas, we created a platform with a tiered structure of content that caters to different users depending on their needs.
We wanted to ensure that all users experience a premium and frictionless journey through the site, as the platform is a primary touchpoint for the Allergan Aesthetics ecosystem.
Since its launch in 2020, Spark continues to be a catalyst to drive loyalty and improve productivity.