Ross J Barr
Launch, Iterate, Scale
Health & Wellness
Brand Strategy
Brand Identity
Brand Guidelines
Packaging Design
Content
E-commerce Site
App Design
Specializing in Fertility and Wellness, Ross J Barr is a London based acupuncturist with a global, a-list client base. When the pandemic hit, Ross’ ability to support and treat his patients was heavily restricted. During this period he developed a range of premium supplements and herbal patches for patients to maintain their wellness at home. Initially selling exclusively to his patients, the range was in high demand, which is when Ross turned to us to help him launch and scale his products.
Ross J Barr
A simple modern identity
Ross J Barr
Ross has a reputation for being credible and effective, and these values underpinned our approach to designing a simple, modern identity system for his product range – with a hint of heritage & tradition. The logo immortalizes the vintage leather apothecary bag that Ross has used daily for the past twenty years. Paired with a contemporary typeface for functional simplicity and a more traditional serif to reference heritage and tradition. The bold color palette defines individual products and connects product ‘packs’, whilst offering a structure to scale new products around.
Labelling system
We created label design system so that new products can easily and quickly be introduced to the market
This strategy further supported the premium press coverage the brand was aiming for, providing a platform to engage journalists and influencers.
The retail strategy for the product range was an important part of the overall brand strategy. In order to be premium, the products had to appear in premium locations – retailers include, Selfridges London, Soho House Group Spa’s, Claridges Hotel Spa and a select group of independent retailers.
Direct to consumer
Direct to consumer offers the greatest opportunity for Ross to deliver custom products and promotions. Built on Shopify we designed an e-commerce platform to be flexible and adapt to the press coverage and social commentary around Ross and the product range.
Booking app
Ross’ patient community is strong and appointments to see him are made through his booking app. A key part of creating the brand identity was to ensure that all touchpoint look and feel the same. We designed a refreshed app experience to connect patients directly to Ross and the product store.
Patches
Each of the patches has its own unique label
