Atom Tickets is a movie ticketing platform with a difference: delivering a VIP experience from start to finish.
Film buffs can buy their tickets online or through the app and skip the lines with their friends, thanks to digital ticket fulfillment.
We worked alongside the team at Atom to create a knock-out customer experience incorporating a new brand identity, website, and mobile app that delivers the premium experience their customers expect—and one that would stand the test of time as the brand evolves.
Guiding Principles
We developed Atom’s brand principles to reflect their updated visual identity.
These 5 key concepts are used to evaluate future strategic decisions, leading to a consistent brand experience:
Personal Intuitive Social Trustworthy Entertaining
Functional Simplicity
Atom’s brand principles drove us to create a brand that is simple yet functional, as well as visually dynamic and flexible so it looks great—no matter the device or medium.
Creating a Cinematic Experience
Inspired by the simple-yet-iconic movie poster, we created a user experience that is bold, striking, and cinematic.
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