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Introducing Smart-Trailer innovation, designed for a more efficient future

Work / Fleetpulse


Trucking & Logistics

Great Dane, Fleetpulse
Our Roles

Digital Strategy

UX Design

UI Design

Art Direction

A trailer equipped with FleetPulse is a smart trailer — one that provides data and insights that will help fleet managers be more efficient from an equipment utilization standpoint, more resourceful when it comes to maintenance, and more ready to compete in a connected future.

Driving the industry to a better future

Every so often we get the opportunity to impact an entire industry for the better. That’s what FleetPulse is on a mission to do. As part of the iconic Great Dane company, the business has developed the first factory-finished reefer trailer; built the first multi-temp trailer; and created the new industry standard of anti-microbial liners.

Today, all of those innovations are table stakes in the industry. FleetPulse is just the next innovation that Great Dane will do first. It too, will be table stakes in the industry.


We designed this website with a focus on three key Personas:

The Buyer, who cares about increasing value to the business, equipment resale value, ROI. The User, who cares about reliability, safety, maximizing operating efficiency. The Influencer, who cares about the detailed features of the product.

The site flows consider each of these users and takes them through a journey tailored to their needs.

Innovation with impact
47% of fleets realize a ROI on their telematics system within 6 months or less.


The Outcome

A website with clear value propositions that track to simple, effective user journeys, supported by sales assets  that drive conversion and provide sales teams with a compelling proposition.

Great Dane, FleetPulse
Chicago, USA



Nicole Hampton

Jocelyn McArthur

Donny Smith

Nathan Koch

Chris Kerr

Neil Corcoran

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