Skip to content.

FleetPulse
Introducing Smart-Trailer innovation, designed for a more efficient future

Work / Fleetpulse
Sectors

Transportation

Trucking & Logistics

Client
Great Dane, Fleetpulse
Year
2024
Our Roles

Digital Strategy

UX Design

UI Design

Art Direction

A trailer equipped with FleetPulse is a smart trailer — one that provides data and insights that will help fleet managers be more efficient from an equipment utilization standpoint, more resourceful when it comes to maintenance, and more ready to compete in a connected future.

Driving the industry to a better future

Every so often we get the opportunity to impact an entire industry for the better. That’s what FleetPulse is on a mission to do. As part of the iconic Great Dane company, the business has developed the first factory-finished reefer trailer; built the first multi-temp trailer; and created the new industry standard of anti-microbial liners.

Today, all of those innovations are table stakes in the industry. FleetPulse is just the next innovation that Great Dane will do first. It too, will be table stakes in the industry.

Fleetpulse

We designed this website with a focus on three key Personas:

The Buyer, who cares about increasing value to the business, equipment resale value, ROI. The User, who cares about reliability, safety, maximizing operating efficiency. The Influencer, who cares about the detailed features of the product.

The site flows consider each of these users and takes them through a journey tailored to their needs.

Innovation with impact
47% of fleets realize a ROI on their telematics system within 6 months or less.

Fleetpulse

The Outcome

A website with clear value propositions that track to simple, effective user journeys, supported by sales assets  that drive conversion and provide sales teams with a compelling proposition.

Client
Great Dane, FleetPulse
Location
Chicago, USA
Sector

Transportation

Team

Nicole Hampton

Jocelyn McArthur

Donny Smith

Nathan Koch

Chris Kerr

Neil Corcoran

More like this

Related Projects

Allē For Business

Empowering healthcare practices to manage, grow, and scale

Keep reading

Allē For Consumers

A simple, modern, and engaging consumer loyalty program

Keep reading

Ciitizen

Turning one brother’s dream into a reality

Keep reading

Allē

Rethinking customer loyalty and lifetime value

Keep reading

Helix

One brand three sectors – Securities, Carbon Assets, and Real Estate.

Keep reading

Advantage

A Fresh New Look for an Established B2B Platform

Keep reading

AirCo

Shaping a startup around groundbreaking technology

Keep reading

Allergan Data Labs

An identity to be proud of

Keep reading

Ross J Barr

Launch, Iterate, Scale

Keep reading

Spark

Inspiring & educating a new generation

Keep reading

GE Orchestrate

Digital User Customer Conference

Keep reading

GE Brilliant You

Investing in GE’s most valuable asset—their people

Keep reading

Let’s work together to make things better.

*Required field

"*" indicates required fields

Hit submit and we'll be in touch.

Your message has been submitted, thank you!