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Allē for Consumers
A simple, modern, and engaging consumer loyalty program

Work / Allē for Consumers

Global Pharmaceuticals

Allergan Aesthetics
2022 Onwards
Our Roles

User Research 

Product Strategy

UX Design

UI Design

We designed a beautifully simple and human-centered end-to-end digital experience that brings Allē to life in the hands of consumers. 

Allē enables users to:

– Find a Healthcare Provider 
– Book appointments 
– Explore products and treatments
– Pay for services
– and manage and claim rewards all in one place.

Through exclusive content and promotions, customers can access a personalized calendar of events that promotes and drives sales across the product portfolio.

Allē for Consumers

We designed Allē to have rewards at the heart of the platform

Users can earn rewards as they book the products and treatments they love, as well as discover their next favorite, too. Allē is centered around the user profile, presented with a contemporary aesthetic and extensive design system. 

With the built-in digital wallet, users can Find a Provider, Book Appointments, earn and spend their loyalty rewards, as well as access Patient Financing and benefit from Flash Promotions.

The result is a simple, useful, and contemporary digital experience for the customer that also delivers great value for practitioners.

Allē for Consumers

A Clean, Refined User Experience

We designed Allē to make it easier than ever for users to access their available points, perks, and offers. Users can tap into their Allē Wallet and keep track of their points, gift cards, offers, and more—no more frantically scrolling through inboxes to find the right email. 

Find a Provider & Appointment Booking

As a trusted brand in the Aesthetics Industry, Allē offers an extensive directory of approved medical aesthetics practitioners. 

Users can find providers in their area, read reviews from previous clients, and even make appointments all in one convenient and seamless place.

Personalized Offers

As users begin to collect points within Allē, the system gets to know their favorite treatments.

The app recommends complimentary products as well as gives users access to exclusive offers and discounts—driving ongoing loyalty.

Curated Content

Users also have access to a range of curated content from editors and experts from across the United States, covering topics such as skin care, aesthetics, and money-saving opportunities on their favorite treatments. 

The native content is personalized and integrated so users can see how different treatments might fit into their lifestyle.

Flash Promotions

As well as a generous rewards program, Allē also offers a range of surprise & delight features. 

On checkout within practices, users can scan a desktop QR code to claim further rewards.

Making our clients better

“Bttr have been an essential part of the success of Allē and the transformation of our business – their vision and expertise continues to make an impact and drive progress.”

— Tory Brady CTO, Allergan Aesthetics
Allergan Aesthetics
Irvine, CA


Health & Beauty


Chris Johns

Chris Kerr

David Fisher

Donny Smith

Erica Shultz

Jesse Bulger

Joey Kantor

Matt Wheeler

Nathan Koch

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