Skip to content.

GE Brilliant You
Investing in GE’s most valuable asset—their people

Work / GE BYOU



Renewable Energy

General Electric
2018 – Present

User Research

Product Strategy

UX/UI Design

Product Development

Design System

Web Development

Working with General Electric’s in-house design, innovation, and learning & development teams, we created a product strategy and system that provided the foundations on which to build upon.

The result is a virtual university, that supports the development of over 300,000 GE employees in 180 countries: BrilliantYOU


Creating simplicity out of complexity


We designed a simple, clean, and unified user experience for an incredibly complex ecosystem of pre-existing content, ongoing user generated content, and a network of third party content providers.

Designed to engage a global community and inspire them to learn something new through best-in-class learning opportunities.

Cards for the Brilliant You website
A design system has been created to ensure that the large amount of varying content and subject matter can be easily navigated.

Reaching a Global Audience

With a user base of over 300,000 people and a wide range of internal stakeholders to navigate, we created an accessible product that would adapt to a variety of languages, regions, and user scenarios.

Supercharging BrilliantYOU with AI

As the power of AI accelerates, GE tasked us to develop a concept to allow BrilliantYOU’s users to get the information they need, as easily as possible. We designed an AI Product extension trained on BrilliantYOU’s content so users can access it by simply asking a question. The system drats a summary response, serves up relevant articles, insights, and training.

Using a wealth of user insight, research, and stakeholder workshops, our aim was to enhance GE BrilliantYOU’s usability and functionality and improve the overall user experience.

This included refining the UI, streamlining workflows, optimizing performance and improving the personalization and accessibility of the site.

And the results are clear, with overall user sentiment increasing across the board:

General Electric
New York, NY



Renewable Energy


Chris Johns

Donny Smith

Danielle Senior

Neil Corcoran

Miriam Goldstein

Ken Leung

More like this

Related Projects

Allē For Business

Empowering healthcare practices to manage, grow, and scale

Keep reading

Allē For Consumers

A simple, modern, and engaging consumer loyalty program

Keep reading


Turning one brother’s dream into a reality

Keep reading


Rethinking customer loyalty and lifetime value

Keep reading


One brand three sectors – Securities, Carbon Assets, and Real Estate.

Keep reading


A Fresh New Look for an Established B2B Platform

Keep reading


Shaping a startup around groundbreaking technology

Keep reading

Allergan Data Labs

An identity to be proud of

Keep reading

Ross J Barr

Launch, Iterate, Scale

Keep reading


Inspiring & educating a new generation

Keep reading

GE Orchestrate

Digital User Customer Conference

Keep reading


Designing a premium movie ticketing platform experience

Keep reading

Let’s work together to make things better.

*Required field

"*" indicates required fields

Hit submit and we'll be in touch.

Your message has been submitted, thank you!