We create Spark to democratize entry into a notoriously closed industry, Medical Aesthetics. Demand for Medical Aesthetics treatments in the US is greater than the ability to administer treatments, so a solution needed to be created that would educate and guide qualified professionals into a new career.
A new identity system
Working closely with the client team we developed a brand identity rooted in the idea of guiding individuals on a journey. Central to the concept are the ‘Journey Lines’ that direct users through the Spark content platform, helping them discover relevant content and shape the career path that’s right for them.
In addition to desiging the brand and building the digital platform, we shot and publishing a bespoke photographic library and produced a range of video content that takes users directly into the world of the leading healthcare practioners in the industry.
Building on detailed audience personas, research and user insights we created a platform that walks users through a tiered structure of content depending on their entry stage. Furthermore, the platform is a primary touchpoint of the Allergan ecosytem for many, meaning great care and attention has been taken to ensure users experience a premium and frictionless journey through the site.