Spark

Inspiring & educating a new generation

What we did
Brand Identity
Brand Strategy
UX/UI Design
Content
Brand Guidelines

We create Spark to democratize entry into a notoriously closed industry, Medical Aesthetics. Demand for Medical Aesthetics treatments in the US is greater than the ability to administer treatments, so a solution needed to be created that would educate and guide qualified professionals into a new career.

A new identity system

Working closely with the client team we developed a brand identity rooted in the idea of guiding individuals on a journey. Central to the concept are the ‘Journey Lines’ that direct users through the Spark content platform, helping them discover relevant content and shape the career path that’s right for them.

Content Creation

In addition to desiging the brand and building the digital platform, we shot and publishing a bespoke photographic library and produced a range of video content that takes users directly into the world of the leading healthcare practioners in the industry.

100's

Of components and variants

An atomic design system built to scale.

UX & UI

Pages, flows and prototypes

An extensive template library streamlines design to development workflows.

Styles

Design Patterns

Smart color, typography and effects styles already setup for internal teams to use.

Environmental

Building on detailed audience personas, research and user insights we created a platform that walks users through a tiered structure of content depending on their entry stage. Furthermore, the platform is a primary touchpoint of the Allergan ecosytem for many, meaning great care and attention has been taken to ensure users experience a premium and frictionless journey through the site.

3m+

Active Users

And it continues to grow.

2.7m

Treatment Visits

More users, more treatments.

1.8m

Gift Cards Purchased

Connecting our community.

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