We created Spark to democratize entry into a notoriously closed industry: medical aesthetics. Demand for aesthetic medical treatments in the US is greater than the ability to administer treatments, so we designed a solution that would educate and guide qualified professionals into a new career.
A New Identity System
Working closely with the client team, we developed a brand identity rooted in the idea of guiding individuals on a journey. The aim was to direct users through the platform while helping them discover content that might shape the future of their careers.
In addition to designing the brand and building the digital platform, we shot and published a bespoke photographic library and produced a wide range of video content that could take users directly into the world of industry-leading healthcare practitioners.
Building on research, user insights, and detailed audience personas, we created a platform with a tiered structure of content that caters to different users depending on their entry stage. We wanted to ensure that all users experience a premium and frictionless journey through the site, as the platform is a primary touchpoint for the Allergan Aesthetics ecosystem.