Allergan Data Labs (A-DL) was created in 2019 as a data-led innovation unit within the wider Allergan organization. In their short tenure, the team has made a significant impact and has laid foundations for the future of technology, product, and marketing.
We were asked to create an identity that would excite and inspire existing employees, attract new talent, and act as a rally cry for transformation and change.
Navigating a complex network of stakeholders was critical to the success of this project. To ensure a democratic and user-focused outcome, we quickly developed three creative directions to explore. Then we asked a group of existing and potential hires with experience in product, engineering, & marketing to tell us which options they were most drawn to. We also asked them to talk to us a bit about what they value about their workplaces.
Once we’d collected enough feedback to determine a clear path forward, we developed the full identity, assets, and digital home of A-DL.
The website needed to be simple and packed with personality, so we designed an information-rich landing page to highlight the core capabilities and technical talents of the A-DL team. We used big copy and bold graphics to call out key sections and to drive users through a compelling product case study and into a “careers” page showcasing available roles.
A New Identity System
The brand identity we’ve created for A-DL is an abstract representation of their whip-smart, data-savvy, innovative team. Technical graphics are met with colorful and friendly iconography, striking the perfect balance between science and humanity. It’s an inventive, contemporary design with an eye toward:
- Making the complex simple
- Foundations in data
- Symbols & structure
- Human touch