GE Digital User Conference

A time for industrial superheroes

What we did
Brand Identity
Brand Strategy
Motion Animation
Event Assets
Programme Assets
Social Assets

GE Digital is putting industrial data to work, providing software around the world to five key industrial sectors: Electric Utilities & Telecoms, Power Generation, Oil & Gas, Manufacturing and Aviation. During a year of complete global upheaval due to the pandemic, GE Digital’s software and teams were tested to new extremes. To celebrate this we created a superhero theme for their first virtual Annual Conference.

Scalability & Individuality

Celebrating the unprecedented efforts from 4,000 employees, operating out of 48 locations across over 100 Countries was critical to the success of this 3-Day Virtual Event. Where possible we focused on the human stories of key people from key regions who’ve made the most impact, bringing them into the story and program.

Creating a new world

We created a character and environment for each industrial sector, leveraging an illustration style more familiar with superhero comic books and movies, slightly softened for a corporate audience. The characters and worlds were bought to life through motion animation, event assets and social assets.


Of components and variants

An atomic design system built to scale.


Pages, flows and prototypes

An extensive template library streamlines design to development workflows.


Design Patterns

Smart color, typography and effects styles already setup for internal teams to use.

A global digital audience

Cutting edge discussions around Digital Twins, Humble AI and Talent & Technology drove the agenda with over 40 virtual sessions delivered across three days and a global audience tuning in to hear from the leaders from each industry sector.


Active Users

And it continues to grow.


Treatment Visits

More users, more treatments.


Gift Cards Purchased

Connecting our community.

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