Held in three cities across the world, we were tasked to create a visual identity for GE Digital User customer conferences. The theme surrounding the events highlighted today’s carefully choreographed and bi-directional energy needs, with the focus on areas being carefully orchestrated to ensure maximum efficiency through the use of modern software architecture.
GE Orchestrate 2022
An adaptable and diverse design system ensured a strong foundation to build a cohesive event experience across all three locations and multiple touchpoints.
GE Orchestrate 2022
At the heart of the identity system is our Atom grid – the grid is able to generate infinite compositions, varying in density and color. These could then be applied to a variety of applications to instantly create ownable and recognizable assets, building an immersive event experience.
GE Orchestrate 2022
When the opportunity arose the grid was brought to life using motion, allowing us to show areas within the grid growing and shrinking, whilst working together in harmony at different scales.
Simplistic Logo Lockup This allowed us to adapt the mark for each location whilst maintaining consistency.
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