Working with General Electric’s in-house design, innovation, and learning & development teams, we developed a design strategy and system that provided the foundations to create and build this complex internal content platform.
Making the complex, simple
Brilliant You is a complex ecosystem of pre-existing content, ongoing user generated content and a network of third party content providers. Our design had to be able to adapt across all these sources and inputs to create a simple, clean and unified user experience - for creators and viewers.
With a user base in excess of 300,000 people globally, and a wide range of internal stakeholders to navigate, we designed an accessible product that would adapt to languages and regions around the world, considering myriad user scenarios.