GE Brilliant You

Investing in the future of business through human capital development.

What we did
User Research
Product Strategy
UX/UI Design
Product Development
Design System

Working with General Electric’s in-house design, innovation, and learning & development teams, we developed a design strategy and system that provided the foundations to create and build this complex internal content platform.

Making the complex, simple

Brilliant You is a complex ecosystem of pre-existing content, ongoing user generated content and a network of third party content providers. Our design had to be able to adapt across all these sources and inputs to create a simple, clean and unified user experience - for creators and viewers.

Global Reach

With a user base in excess of 300,000 people globally, and a wide range of internal stakeholders to navigate, we designed an accessible product that would adapt to languages and regions around the world, considering myriad user scenarios.


Of components and variants

An atomic design system built to scale.


Pages, flows and prototypes

An extensive template library streamlines design to development workflows.


Design Patterns

Smart color, typography and effects styles already setup for internal teams to use.


Active Users

And it continues to grow.


Treatment Visits

More users, more treatments.


Gift Cards Purchased

Connecting our community.

Related projects