GE Brilliant You

Investing in the future of business through human capital development

What we did
User Research
Product Strategy
UX/UI Design
Product Development
Design System

Working with General Electric’s in-house design, innovation, and learning & development teams, we developed a design strategy and system that provided the foundations to create and build a complex internal content platform.

Making the Complex Simple

We designed a simple, clean, unified user experience for a complex ecosystem of pre-existing content, ongoing user generated content, and a network of third party content providers.

Global Reach

With a user base of 300,000 + people and a wide range of internal stakeholders to navigate, we created an accessible product that would adapt to a variety of languages, regions, and user scenarios.


Of components and variants

An atomic design system built to scale.


Pages, flows, and prototypes

An extensive template library developed to streamline design and workflows.


Design patterns

Internal team can define or change color, typography, and effects.


Active Users

And it continues to grow.


Treatment Visits

More users, more treatments.


Gift Cards Purchased

Connecting our community.

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