Research and analysis into the micro and macro factors surrounding your product/service.
Drawing on insights from discovery we define a strategic territory for your brand.
Outlining your position and point of view within the space you’re going to play.
Up to three different design directions developed and explored together.
The preferred design direction is refined down to encapsulate the product/service strategy, positioning and POV.
Full brand development of Logos, Typography, Color Palettes, Visual Assets and complete Brand Guidelines.