Nike’s recent $25 billion market cap nosedive isn’t just a bad day on Wall Street—it’s a cautionary tale of data worship gone wrong.

When John Donahoe took the helm in 2020, he led Nike into a data-driven frenzy:

• Axing product categories
• Pivoting hard to Direct-to-Consumer (DTC)
• Centralizing data-driven marketing

The result? A perfect storm of lost expertise, alienated partners, inventory chaos, and brand dilution.

Instead don’t just crunch numbers; understand your consumers. Design products they don’t even know they need yet. Innovate and retain your experts.

Balance data with intuition. Use data as a support tool, not the sole driver. Create an integrated omnichannel experience. Make products that innovate. If passion and creativity lead; numbers will follow.

Emphasize human creativity and intuition over pure data. When corporations become uniformly data-driven, the power moves to those who can make decisions based on taste, insight, and intuition. We believe in building brands and products through deep consumer understanding and innovative design, creating experiences that drive genuine engagement and real long-term loyalty.