Skip to content.

News / Alterra Mountain Company tap Bttr. to elevate Digital Design
Chris Johns
Product Design

Alterra Mountain Company tap Bttr. to elevate Digital Design

NEW YORK — TKTK, 2024 — Bttr, a global design agency with offices in New York, Los Angeles and London, has been chosen by Alterra Mountain Company, home to iconic year-round mountain destinations, to elevate its approach to digital design as it readies for its next phase of growth. 

Selected after a competitive pitch, Bttr will be leading design excellence across Alterra’s digital platforms.

Since its founding in 2017 by Chris Johns, Bttr has carved its innovative niche by offering transformative design solutions. Johns founded Bttr driven by his conviction that there must be a better way to provide premium design services that drive progress for clients, a belief that has propelled the agency to the forefront of the industry.

“Our collaboration with Bttr is both exhilarating and motivating,” says Ryan Schwartz, marketing and technology lead at Alterra. “Their profound expertise and innovative approach have already instilled a culture of creativity and productivity within our team. By aligning our Product, Marketing, and Technology divisions, we’re embracing new methodologies and working towards an ambitious vision for the future.”

Headquartered in Denver, Alterra is renowned for its diverse and global portfolio, encompassing recreation, hospitality, food and beverage, and retail operations. With more than 23,000 acres of skiable terrain and 12 heli-ski lodges, Alterra is a leader in delivering exceptional alpine experiences.

About Alterra Mountain Company

Alterra Mountain Company represents a network of 50+ iconic year-round mountain destinations. Born from a passion for mountain adventure, Alterra offers some of the most aspirational brands within the industry: such as Steamboat and Winter Park in Colorado, Palisades Tahoe in California, and Deer Valley Resort in Utah, among others. The portfolio also features Alpine Aerotech, Aspenware, and Ski Butlers, underscoring Alterra’s commitment to excellence in the ski and adventure sports domain. Learn more at

About Bttr

Founded on the belief that there’s always a better way to approach design, Bttr is a trailblazer in innovative design solutions. With a team of industry veterans, Bttr partners with clients to transform their visions into reality, emphasizing the transformative power of excellent design. Learn more at

Let’s work together to make things better.

*Required field

"*" indicates required fields

Hit submit and we'll be in touch.

Your message has been submitted, thank you!