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Outthink uncertainty and make 2026 a breakthrough year.


Innovation isn’t about what’s new, it’s about what’s next. Our Catalyst Program will help you get there quickly.

We’ve partnered with marketing disruptor and business transformation expert, Tom Goodwin to design a custom program that helps ambitious leaders define a clear vision of the future . We help you break through inertia to define what’s next, via a series of tailored innovation workstreams – designed to unlock new opportunities for growth and bring them to life in ways your whole organization can understand.


Work with us to design a better future:

Foundations & Future Vision

We help you establish an ambitious vision for the future, identifying opportunities and friction points.

Business Model Innovation

Explore new business models and revenue channels, chart a path to test & validate new areas of growth.

Product & Service Innovation

It’s never been easier for your competitors to launch and scale disruptive products & services. We can help you stay ahead.

Brand & Marketing Innovation

As brand becomes a more powerful moat than ever, Marketing complexity accelerates. We can help you define what works for you.


What you get from each innovation workstream:

Foundations & Future Vision

  • Tailored sessions with founders/C-suite
  • Future Trends Briefing
  • Category tension mapping (competitive vs emergent spaces)
  • Provocation deck “How would you build your business if you were starting today?”

Business Model Innovation

  • Rethinking Value Creation & Capture
  • Emerging Business Model Exploration
  • New Revenue Logic Concepts
  • 2–3 new business model concepts + viability assessments

Product & Service Innovation

  • Emerging White Space Mapping
  • New Trend Analysis
  • Customer Experience Reinvention
  • MVP blueprints for 1–2 high-potential innovations

Brand & Marketing Innovation

  • Provocation deck – what really works today?
  • Opportunity Mapping – what does the future of marketing look like?
  • Bold ideas for new ways to build desire and meaning
  • Experimentation Plan – test and learn to define the future

About Tom Goodwin

Tom is the author of Digital Darwinism, a business book that has been translated into seven languages. As a proponent of “Nowism,” a more practical form of futurism, Tom believes that we have all the technology we need at our disposal and we can drive meaningful growth by taking action and using our imagination to unleash its power.

The #1 Voice in Marketing on Linkedin, Tom is also a global speaker in high demand, he has delivered over 100 keynote speeches at leading public and private events across more than 42 countries.

His work has been referenced in The New York Times and The Economist and he has published over 500 articles in publications including The Guardian, TechCrunch, Forbes, Digiday, Quartz, Marketing Week, Adweek, and the World Economic Forum.

He advises Fortune 500 companies and startups on business transformation and innovation.

“AI has changed the parameters of what’s possible. It has altered the rules of business, of competition, of consumer behavior. What was impossible is now possible. ”

— Tom Goodwin

Get in touch to book a discovery call with Tom and the Bttr. team:


Recent work

Creative Innovation

Enhancing a Prototype with an AI Generated Concept Car Brand

Keep reading

Let's design a better future together.

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