“AI has changed the parameters of what’s possible. It has altered the rules of business, of competition, of consumer behavior. What was impossible is now possible. And the greatest threat to your business is not from your existing competitors. ”
— Tom Goodwin, Author of Digital Darwinism and Business Transformation Expert
Innovation isn’t about what’s new, it’s about what’s next — our Catalyst Progam will help you get there quickly.
Our custom program helps leaders define a clear vision of the future via a series of tailored interviews, workshops and strategy sprints. Working closely with Tom Goodwin and the team at Bttr., we help you break through inertia to define what’s next.
Where we can help
Prioritize AI Literacy and Organizational Readiness
Establish an “AI-native” culture where change agents are empowered to lead a new generation of innovation and growth.
Revitalize Stagnating Brand, Product & Innovation Pipelines
Reignite momentum by identifying high-potential opportunities and bringing them to life with velocity.
Drive Cost-Effective Innovation in Defensive Positions
Deliver more with less by prioritizing fast, lean solutions that protect margin and relevance.
Craft Breakthrough Strategies for Offensive Growth
Capitalize on strength and capture market share through bold, customer-led innovation.
Fast-Paced
- Two week sprint
- AI enhanced process
- Cutting through the noise & politics
- Empowering teams
Process
- Stakeholder Interviews
- Stakeholder workshops
- Innovation pipeline and portfolio audit
- Opportunity mapping
Outputs
- Bold ideas, built for what’s next
- Clear decision paths
- Strategic clarity on priorities
- Internal alignment + momentum
About Tom Goodwin
Tom is the author of Digital Darwinism, a business book that has been translated into seven languages. As a proponent of “Nowism,” a more practical form of futurism, Tom believes that we have all the technology we need at our disposal and we can drive meaningful growth by taking action and using our imagination to unleash its power.
The #1 Voice in Marketing on Linkedin, Tom is also a global speaker in high demand, he has delivered over 100 keynote speeches at leading public and private events across more than 42 countries.
His work has been referenced in The New York Times and The Economist and he has published over 500 articles in publications including The Guardian, TechCrunch, Forbes, Digiday, Quartz, Marketing Week, Adweek, and the World Economic Forum.
He advises Fortune 500 companies and startups on business transformation and innovation.
