YPOP

Connecting a global organization with it’s core customers

What we did
Brand Identity
Brand Strategy
Brand Guidelines
Content

Your Practice, Our Purpose is a B2B loyalty program that connects Allergan Aesthetics to its customers. It is the main point of interaction for customers; it’s a training hub, content resource, a rally cry across the industry - and it needed a refresh.

A Refreshing Brand

We started with a strategic audit of the program to understand why it existed, what it did and how it operated. Following this we set about optimizing the brand strategy and positioning, which led to a complete overhaul and modernization of the existing brand.

Digital & Physical

YPOP exists across many channels, assets and executions. Our output included a detailed Brand Guidelines, Powerpoint Templates, Print Assets, Healthcare Practice Collateral and Branded Gifts. It was also the brand theme for the 2020 National Sales Meeting, which gathered thousands of team members from across the US in Washington D.C.

100's

Of components and variants

An atomic design system built to scale.

UX & UI

Pages, flows and prototypes

An extensive template library streamlines design to development workflows.

Styles

Design Patterns

Smart color, typography and effects styles already setup for internal teams to use.

3m+

Active Users

And it continues to grow.

2.7m

Treatment Visits

More users, more treatments.

1.8m

Gift Cards Purchased

Connecting our community.

Related projects