# Bttr.

> Bttr. is a digital product agency that designs, builds, and operates mission critical digital products for organizations where failure is not an option. Tagline: Designed to Adapt. Engineered to Win.

Bttr. partners with senior leaders at companies including GE Aerospace, GE Vernova, Allergan/AbbVie, Tiger BioSciences, Alterra Mountain Company (Ikon Pass), and Tarform. Our work spans real time 3D configurators, native iOS apps, enterprise platforms, design systems, and brand systems for regulated environments.

## What we do

- [Design & Strategy](https://www.makebttr.com/features/products): product strategy, UX, UI, and brand systems
- [Engineering](https://www.makebttr.com/features/benefits): production engineering for web, mobile, and connected hardware
- [Security & Compliance](https://www.makebttr.com/features/customers): mission critical, regulated, audit-ready builds
- [AI Sprint](https://www.makebttr.com/ai-sprint): two week applied AI engagement that ships a working system your team owns
- [AI Visibility](https://www.makebttr.com/capabilities/ai-visibility): become the brand AI search engines recommend
- [AI Operating Systems](https://www.makebttr.com/capabilities/ai-operating-systems): the enterprise interface layer where models, workflows, agents, and humans meet
- [AI in Healthcare](https://www.makebttr.com/insights/ai-in-healthcare): regulated, validated AI for clinical settings
- [Brand Sprint](https://www.makebttr.com/brand-sprint): focused engagement that produces a working brand operating system in weeks, not quarters
- [1:1 Consulting](https://www.makebttr.com/1-1): direct engagement with the founders

## Industries

- [Industries overview](https://www.makebttr.com/industries): six verticals, one bar · regulatory ceilings, hard buyers, compounding systems
- [Energy & Aerospace](https://www.makebttr.com/industries/aerospace): GE Vernova, GE Aerospace, GE Brilliant You
- [Medical & Healthcare](https://www.makebttr.com/industries/medical): Allergan Aesthetics portfolio (JUVÉDERM, BOTOX Cosmetic, Allē, AMI), Ross J Barr, Ciitizen
- [Biotechnology](https://www.makebttr.com/industries/biotech): Tiger BioSciences
- [Mobility & Travel](https://www.makebttr.com/industries/mobility): Ikon Pass, Tarform, Great Dane, FleetPulse
- [Brands & Ventures](https://www.makebttr.com/industries/ventures): Opendoor, Air Company, Revaire, Helix, Atom Tickets
- [AI Infrastructure](https://www.makebttr.com/frontier): Frontier · the commercialization layer (land, power, logistics, capital)

## Compare Bttr.

- [Bttr. vs. design agency](https://www.makebttr.com/vs/agency): why Bttr. is different from a traditional design or product agency
- [Bttr. vs. in house team](https://www.makebttr.com/vs/inhouse): when to hire vs. when to engage Bttr., and how they work together
- [Fractional vs. agency vs. in house](https://www.makebttr.com/resources/fractional-vs-agency-vs-in-house): three-way comparison of engagement models

## Resources

- [Why Bttr.](https://www.makebttr.com/resources/why): the operating thesis, in long form
- [Engagement models & pricing](https://www.makebttr.com/resources/pricing): sprint, milestone, retainer, lifecycle ownership
- [Lifecycle Ownership](https://www.makebttr.com/resources/lifecycle-ownership): how long term operate-and-own engagements work after ship
- [Glossary](https://www.makebttr.com/resources/glossary): definitions for AI product studio, fractional product team, lifecycle ownership, and more

## Bttr. Frontier · AI infrastructure commercialization

Bttr. Frontier is the commercialization layer for the AI infrastructure buildout. We turn land, power, cooling, logistics, labor, and capital into investor-ready, procurement-ready, and decision-ready materials. Deep focus on Utah and the Western United States.

- [Frontier](https://www.makebttr.com/frontier): overview and the Frontier system
- [The Opportunity](https://www.makebttr.com/frontier/opportunity): why the AI infrastructure market exists now
- [Services](https://www.makebttr.com/frontier/services): Frontier Playbook, Investor Kit, Procurement Kit, Site Story, Command Center
- [Landowners](https://www.makebttr.com/frontier/landowners) · [Operators](https://www.makebttr.com/frontier/operators) · [Investors](https://www.makebttr.com/frontier/investors)
- [What is my land worth for a data center?](https://www.makebttr.com/frontier/land-value): pricing land on proximity to the buildout
- [How do I find a site with power for an AI buildout?](https://www.makebttr.com/frontier/site-with-power): power-constrained site sourcing
- [How do I invest in AI infrastructure?](https://www.makebttr.com/frontier/ai-infrastructure-investing): direct exposure to the physical layer
- [Who packages land, power, and permits?](https://www.makebttr.com/frontier/land-power-permits): the assembly layer for developers and EPCs
- [What you actually get](https://www.makebttr.com/frontier/what-you-get): a real specimen of every Frontier Playbook deliverable
- [Sample Playbook deck](https://www.makebttr.com/frontier/sample-playbook): a full print-ready (8.5x11 PDF) sample Playbook
- [Start the Conversation](https://www.makebttr.com/frontier/start): one-page thesis, positioning, outreach

## Field guide pillars (definitive answers)

Eight definitional pillars Bttr. wrote as the canonical answers to "what is X" in our category. Each is authored by Donny Smith and structured for AI retrieval (Article, Breadcrumb, FAQPage, HowTo, Speakable, Person schemas).

- [What Is a Brand Operating System?](https://www.makebttr.com/insights/what-is-a-brand-operating-system) · the canonical concept page · author: Donny Smith
- [What Is a Brand Sprint?](https://www.makebttr.com/insights/what-is-a-brand-sprint) · the engagement that produces a working brand operating system
- [What Is AI Search Visibility?](https://www.makebttr.com/insights/what-is-ai-search-visibility) · the AI era equivalent of search ranking, measured per engine
- [What Is an AI Product Design Agency?](https://www.makebttr.com/insights/what-is-an-ai-product-design-agency) · the discipline of designing AI native product experiences
- [What Is an AI Sprint?](https://www.makebttr.com/insights/what-is-an-ai-sprint) · two week applied AI engagement that ships a working system
- [What Is Biotech Software Development?](https://www.makebttr.com/insights/what-is-biotech-software-development) · regulated software for biotech, lab, and pharma operations
- [What Is Aerospace Software Development?](https://www.makebttr.com/insights/what-is-aerospace-software-development) · mission critical software for aerospace and defense
- [What Is Healthcare Software Development?](https://www.makebttr.com/insights/what-is-healthcare-software-development) · regulated, validated software for clinical settings

## Brand Operating Systems · concept hub

Bttr. is the team behind the Brand Operating System discipline. The canonical concept page is the definitional answer. The supporting field guides cover comparison, implementation, anti patterns, and audit.

- [What Is a Brand Operating System? (definitive answer)](https://www.makebttr.com/insights/what-is-a-brand-operating-system): the canonical concept page · definition, six layers, anatomy, why it matters
- [The Brand Operating System · Field Guide](https://www.makebttr.com/capabilities/brand-operating-system): the full field guide and how the Brand Sprint produces one
- [The Brand Operating System Manifesto](https://www.makebttr.com/capabilities/brand-operating-system/manifesto): ten propositions for treating brand as infrastructure rather than deliverable
- [The Brand Operating System Framework](https://www.makebttr.com/capabilities/brand-operating-system/framework): six-layer architecture diagram + inputs/outputs per layer + the five rules of the stack
- [The Brand Operating System Process](https://www.makebttr.com/capabilities/brand-operating-system/process): the Brand Sprint methodology · five days, six layers, plus the post-sprint operating model
- [Brand Operating System Audit](https://www.makebttr.com/capabilities/brand-operating-system/audit): eight-signal audit that scores your brand stack and triggers a Bttr. reply within one business day
- [State of Brand Operating Systems 2026](https://www.makebttr.com/capabilities/state-of-brand-operating-systems-2026): annual field report on how modern Brand Operating Systems are being deployed
- [Brand OS vs Design System](https://www.makebttr.com/insights/brand-os-vs-design-system): the design system lives inside the brand operating system
- [Brand OS vs Marketing OS](https://www.makebttr.com/insights/brand-os-vs-marketing-os): brand governs what the brand IS; marketing governs how it SHIPS
- [Brand OS Implementation](https://www.makebttr.com/insights/brand-os-implementation): how to actually ship a brand operating system in a fixed timebox
- [Brand OS Anti Patterns](https://www.makebttr.com/insights/brand-os-anti patterns): seven named failure modes that kill implementations
- [Brand OS Checklist](https://www.makebttr.com/insights/brand-os-checklist): 30 item audit across the six layers
- [Brand Sprint](https://www.makebttr.com/brand-sprint): the engagement that produces a working brand operating system

## AI Search Visibility · the AI stack

Bttr. monitors, audits, and improves brand presence across the four primary AI answer engines. The pillar plus per engine playbooks.

- [AI Search Visibility (pillar)](https://www.makebttr.com/capabilities/ai-visibility): the capability, six-step playbook, the AI stack
- [ChatGPT Visibility](https://www.makebttr.com/capabilities/ai-visibility/chatgpt): SearchGPT, citations, Custom GPT inclusion
- [Perplexity Visibility](https://www.makebttr.com/capabilities/ai-visibility/perplexity): the most citation transparent engine
- [Claude Visibility](https://www.makebttr.com/capabilities/ai-visibility/claude): training-data + tools based visibility
- [Gemini Visibility](https://www.makebttr.com/capabilities/ai-visibility/gemini): Google AI Overviews + Gemini chat
- [AI Visibility Pricing](https://www.makebttr.com/capabilities/ai-visibility-pricing): plans for AI search tracking and engagement

## Featured work

- [Tiger BioSciences](https://www.makebttr.com/work/tiger-biosciences): A complete digital platform for a regenerative medicine leader · Launched Nov 2025
- [Ikon Pass](https://www.makebttr.com/work/ikon-pass): Replaced 50+ disconnected resort apps with one platform. Now live at 4.7★ · 4.7★ · 28K+ ratings
- [Air Company](https://www.makebttr.com/work/air-company): Shaping a startup around groundbreaking technology
- [Stellantis](https://www.makebttr.com/work/stellantis): A workshop that reframed the entire global automaker software stack across fifteen Stellantis brands. Seven product surfaces, one design system, one source of truth. · Global automaker platform, 7 surfaces
- [Tarform](https://www.makebttr.com/work/tarform): Realtime 3D configurator, native iPhone app, and build pipeline for a Brooklyn EV motorcycle brand. · iPhone app + 3D configurator
- [Great Dane](https://www.makebttr.com/work/great-dane): Redesigning the digital presence for a 125-year legacy in American manufacturing · 125 years strong
- [Opendoor](https://www.makebttr.com/work/opendoor): Rebuilding how a US real estate disruptor shows up. Clearer, modern, built to earn trust. · Currently shipping
- [Ross J Barr](https://www.makebttr.com/work/ross-j-barr): Brand, packaging, e-commerce, and clinic site for one of London’s most sought after acupuncturists. · Brand · Packaging · E-commerce
- [Allergan Data Labs](https://www.makebttr.com/work/allergan-data-labs): Building the innovation engine for Allergan Aesthetics · Top branded search term for Bttr.

## More case studies

- [GE Vernova](https://www.makebttr.com/work/ge-vernova): Brand and digital systems for Orchestrate, the flagship customer event for the energy transition. · Currently shipping
- [FleetPulse](https://www.makebttr.com/work/fleetpulse): Smart-Trailer innovation, designed for a more efficient future · 47% faster ROI
- [Ciitizen](https://www.makebttr.com/work/ciitizen): Empowering patients with ownership of their health data
- [GE Brilliant You](https://www.makebttr.com/work/ge-brilliant-you): Internal HR platform for GE, investing in the company's most valuable asset, the people who run it.
- [Helix](https://www.makebttr.com/work/helix-homes): One brand, three sectors, Securities, Carbon Assets, and Real Estate
- [Revaire](https://www.makebttr.com/work/revaire): A modern, luxurious identity.
- [Summit](https://www.makebttr.com/work/summit): Creating an AI-generated concept car brand for a marketing automation prototype · AI-powered design
- [Atom Tickets](https://www.makebttr.com/work/atom): Redesigning the app and site for a studio backed social ticketing platform on 20,000+ screens. · 4.9★ · 177K ratings

## Team

- [Donny Smith, Founder & CEO](https://www.makebttr.com/team/donny-smith)
- [Ken Leung, CTO](https://www.makebttr.com/team/ken-leung)
- [Chris Kerr, Principal Designer](https://www.makebttr.com/team/chris-kerr)
- [Erica Shultz, Sr. Designer](https://www.makebttr.com/team/erica-shultz)
- [Becca Geurts, Project Manager](https://www.makebttr.com/team/becca-geurts)

## Get in touch

- [Start a project](https://www.makebttr.com/contact)
- [Join the team](https://www.makebttr.com/careers)
- Headquarters: North America

## Site map

- [All work](https://www.makebttr.com/work)
- [Industries](https://www.makebttr.com/industries)
- [Capabilities](https://www.makebttr.com/capabilities)
- [Insights](https://www.makebttr.com/insights)
- [About Bttr.](https://www.makebttr.com/about-bttr)
- [Agency](https://www.makebttr.com/agency)
- [Sitemap (visual tree)](https://www.makebttr.com/sitemap-html)
- [Sitemap index (XML)](https://www.makebttr.com/sitemap_index.xml)
- [Team](https://www.makebttr.com/team)
- [Company](https://www.makebttr.com/company)
- [Compare](https://www.makebttr.com/vs)
- [Resources](https://www.makebttr.com/resources)
- [Pricing](https://www.makebttr.com/resources/pricing)
- [Glossary](https://www.makebttr.com/resources/glossary)
- [Why Bttr.](https://www.makebttr.com/resources/why)
- [Store](https://www.makebttr.com/store)