# Bttr.

> Bttr. is a digital product agency that designs, builds, and operates mission-critical digital products for organizations where failure is not an option. Tagline: Designed to Adapt. Engineered to Win.

Bttr. partners with senior leaders at companies including GE Aerospace, GE Vernova, Allergan/AbbVie, Tiger BioSciences, Alterra Mountain Company (Ikon Pass), and Tarform. Our work spans real-time 3D configurators, native iOS apps, enterprise platforms, design systems, and brand systems for regulated environments.

## What we do

- [Design & Strategy](https://www.makebttr.com/features/products): product strategy, UX, UI, and brand systems
- [Engineering](https://www.makebttr.com/features/benefits): production engineering for web, mobile, and connected hardware
- [Security & Compliance](https://www.makebttr.com/features/customers): mission-critical, regulated, audit-ready builds
- [AI Visibility](https://www.makebttr.com/capabilities/ai-visibility): become the brand AI search engines recommend
- [AI in Healthcare](https://www.makebttr.com/capabilities/ai-in-healthcare): regulated, validated AI for clinical settings
- [1:1 Consulting](https://www.makebttr.com/1-1): direct engagement with the founders

## Featured work

- [Tiger BioSciences](https://www.makebttr.com/work/tiger-biosciences): A complete digital platform for a regenerative medicine leader · Launched Nov 2025
- [Great Dane](https://www.makebttr.com/work/great-dane): Redesigning the digital presence for a 125-year legacy in American manufacturing · 125 years strong
- [Ikon Pass](https://www.makebttr.com/work/ikon-pass): Redefining the ride with an ambitious digital transformation · 2M+ active users
- [Tarform](https://www.makebttr.com/work/tarform): Designing the digital world for a Brooklyn EV motorcycle brand, real-time 3D configurator, native iPhone app, and a build pipeline that ties it together · iPhone app + 3D configurator
- [GE Aerospace](https://www.makebttr.com/work/ge-aerospace): Enterprise asset management for jet engine maintenance
- [Revaire](https://www.makebttr.com/work/revaire): A modern, luxurious identity.
- [Air Company](https://www.makebttr.com/work/air-company): Shaping a startup around groundbreaking technology

## More case studies

- [Summit](https://www.makebttr.com/work/summit): Creating an AI-generated concept car brand for a marketing automation prototype · AI-powered design
- [FleetPulse](https://www.makebttr.com/work/fleetpulse): Smart-Trailer innovation, designed for a more efficient future · 47% faster ROI
- [GE Brilliant You](https://www.makebttr.com/work/ge-brilliant-you): Investing in GE's most valuable asset—their people
- [Ciitizen](https://www.makebttr.com/work/ciitizen): Empowering patients with ownership of their health data
- [Helix](https://www.makebttr.com/work/helix-homes): One brand, three sectors, Securities, Carbon Assets, and Real Estate
- [Ross J Barr](https://www.makebttr.com/work/ross-j-barr): A refined digital presence for a renowned acupuncturist and apothecary
- [GE Orchestrate](https://www.makebttr.com/work/ge-user-conference): Recreating GE's flagship user conference for a fully digital world
- [Atom Tickets](https://www.makebttr.com/work/atom): A premium mobile ticketing experience that made movie night a shared event

## Team

- [Donny Smith, Founder & CEO](https://www.makebttr.com/team/donny-smith)
- [Ken Leung, CTO](https://www.makebttr.com/team/ken-leung)
- [Chris Kerr, Principal Designer](https://www.makebttr.com/team/chris-kerr)
- [Becca Geurts, Project Manager](https://www.makebttr.com/team/becca-geurts)
- [Ava Cohen, Chief of Staff](https://www.makebttr.com/team/ava-cohen)
- [Hiro Grant, Brand Director](https://www.makebttr.com/team/hiro-grant)

## Get in touch

- [Start a project](https://www.makebttr.com/contact)
- [Join the team](https://www.makebttr.com/careers)
- Headquarters: North America

## Site map

- [All work](https://www.makebttr.com/work)
- [Capabilities](https://www.makebttr.com/capabilities)
- [Insights](https://www.makebttr.com/insights)
- [Team](https://www.makebttr.com/team)
- [Company](https://www.makebttr.com/company)
- [Pricing](https://www.makebttr.com/resources/pricing)
- [Why Bttr.](https://www.makebttr.com/resources/why)